More and more listed companies are starting to accumulate Bitcoin, emulating MicroStrategy's model, as this asset is becoming increasingly valuable.

Strategy (formerly MicroStrategy) - a Bitcoin purchase plan that was once criticized by large corporations - has now brought substantial profits to this software company in the latest Bitcoin bull market. Its stock price reached a historical high in November last year, and currently, the total value of its Bitcoin reserves exceeds $42 billion.

Strategy's success has inspired a group of imitators, and its founder and executive chairman Michael Saylor may not mind - after all, he has been advocating this trend for years.

In recent months, several more listed companies have approved strategies to hold Bitcoin as corporate reserve assets, and companies that have already invested in cryptocurrencies continue to increase their positions.

Currently, over 70 companies have fully embraced Strategy's "crypto-first" strategy, while Bitcoin prices are at historical highs. Meanwhile, U.S. President-elect Donald Trump signed an executive order to establish a national Bitcoin strategic reserve, and Bitcoin prices reached a historical high of $108,000 in January.

Although Bitcoin prices currently hover around $85,000, new companies continue to enter the market, and existing Bitcoin reserve companies continue to increase their holdings.

Here are 11 additional listed companies that are emulating Strategy's approach and actively accumulating Bitcoin.

Tesla

The electric vehicle manufacturer Tesla, led by Dogecoin enthusiast Elon Musk, has held Bitcoin for four years. Although the company transferred its Bitcoin to a new wallet last fall, there are currently no signs that it is selling its Bitcoin holdings.

Tesla has a long history with Bitcoin. As early as February 2021, the listed company first disclosed that it had invested $1.5 billion in purchasing the world's oldest cryptocurrency and planned to accept Bitcoin as a payment method for vehicles.

However, after Musk expressed concerns about the environmental impact of Bitcoin mining, Tesla abandoned this payment plan and sold some of its Bitcoin. But the company still holds a large amount of Bitcoin, with recent reports showing Tesla still holds 11,509 Bitcoins, valued at approximately $978 million.

Block

Financial services giant Block (the parent company of Square payment platform) currently holds over 8,000 Bitcoins, valued at least $758 million (as of the time of writing).

Founded by Jack Dorsey, this company began purchasing Bitcoin just a few months after MicroStrategy. Block's first Bitcoin purchase occurred in October 2020, when the company acquired over 4,700 Bitcoins.

Rumble

In November 2023, video streaming platform Rumble became one of the latest listed companies to approve a Bitcoin reserve strategy. According to the company's announcement, its Bitcoin purchase plan will invest up to $20 million to buy Bitcoin.

Additionally, Rumble hopes to reshape itself as the preferred platform for the cryptocurrency community. To achieve this goal, the company has received $775 million in investment from stablecoin company Tether.

On March 15, 2024, Rumble purchased approximately 188 Bitcoins with $17.1 million from its originally planned $20 million fund.

LEEF Brands

Cannabis company LEEF Brands announced in December 2023 that it would hold Bitcoin as a corporate reserve asset.

According to the company's announcement, this Canadian enterprise plans to invest through a $5 million Bitcoin-backed debenture. As of March 2025, LEEF Brands holds 3.9 Bitcoins in a cold wallet but has not yet disclosed specific Bitcoin purchase details.

Semler Scientific

Medical technology company Semler Scientific began purchasing Bitcoin in May 2023 and launched its Bitcoin reserve strategy.

Since then, the company has repeatedly made large-scale Bitcoin acquisitions, especially accelerating purchases in the second half of 2023.

In November 2023, Semler Scientific CEO Eric Semler stated: "We plan to continue purchasing Bitcoin using operational cash and cash proceeds from our At-The-Market program. Moreover, we are exploring additional financing opportunities to purchase more Bitcoin."

As of February 4, 2024, Semler Scientific holds 3,192 Bitcoins, currently valued at nearly $268 million.

Banzai

Marketing technology solutions company Banzai announced in November 2023 that it would invest up to 10% of its corporate funds in Bitcoin.

Banzai CEO Joe Davy stated in the announcement that incorporating Bitcoin into the company's balance sheet not only diversifies corporate asset allocation but also allows the company to benefit from Bitcoin's long-term appreciation.

Fold

Bitcoin services company Fold recently added 475 Bitcoins to its corporate reserves, bringing its total holdings to 1,485 Bitcoins, valued at approximately $126 million at current prices.

Although Fold's preference for Bitcoin is long-standing, its status as a listed company is new - Fold went public on Nasdaq in February 2025 under the ticker FLD.

"Fold's Bitcoin reserves serve a dual purpose: on one hand, they provide value for investors seeking Bitcoin positions, and on the other hand, they act as a strategic reserve to support our continuously expanding Bitcoin-native financial product suite," said Fold CEO Will Reeves after the company's recent Bitcoin purchase.

Fold provides Bitcoin rewards for users of its financial services, and by early March 2025, the company has cumulatively distributed over $20 million in Bitcoin rewards.

"Our business is growing rapidly, with rising revenue and steadily improving profit margins. We believe our strategic reserve plan is a low-risk approach that can hedge against inflation and potentially benefit from increasingly clear cryptocurrency regulations." - Fold CEO Steven Rossi said.

Rossi also added that the company adopts a long-term holding strategy for both Bitcoin (BTC) and XRP.

Worksport

Worksport, a truck covers manufacturing company, announced in December 2024 that it will implement a reserve strategy for Bitcoin (BTC) and XRP.

One month later, the company completed its first six-figure (at least $100,000) large cryptocurrency asset purchase to hedge against inflation risks.

Fathom Holdings

Real estate technology company Fathom Holdings announced in January 2024 that it will use over 50% of its surplus cash to establish Bitcoin reserves.

However, this decision seemingly did not impress traditional stock market investors. So far, the company's stock listed on Nasdaq (ticker: FTHM) has dropped nearly 35% year-to-date.

Despite this, the company's CFO Joanne Zach maintains a positive attitude towards Fathom's Bitcoin strategy. Facing investors, she stated that this strategy makes Fathom's asset allocation more diversified and positions the company at the forefront of real estate digital currency transactions.

By the end of January 2024, the company committed to purchasing up to $500,000 in Bitcoin or Bitcoin ETF as asset reserves.

Nuvve

Electric vehicle technology company Nuvve joined the list of publicly traded companies establishing Bitcoin reserves by the end of January.

Listed on Nasdaq with the ticker NVVE, the company announced it will use up to 30% of its cash holdings to purchase this leading cryptocurrency asset when market conditions permit.

Although the stock price slightly increased on the day of the announcement, Nuvve's performance this year remains poor, having dropped over 55% year-to-date. In addition to purchasing Bitcoin with surplus cash, the company also plans to accept Bitcoin as a payment method.

The company's CEO and founder Gregory Poilasne said: "Accepting Bitcoin will provide more payment options for customers and suppliers and potentially reduce the inherent transaction friction of digital currencies."