Instead of directly listing tokens on Binance as before, Binance has recently adopted a new method through Binance Wallet.
Accordingly, the exchange has shifted from large-scale initial token issuance to a secondary listing model after organizing Token Generation Events (TGEs) through Binance Wallet.
Secondary Listing Model
As of this point in the year, five projects have been publicly launched on Binance Wallet. It has supported the sale of projects, including Particle Network (PARTI), Bedrock (BR), and Bubblemaps (BMT).
It seems that Binance is reducing direct listings of projects they consider potential. Instead, they are adopting a secondary listing model through other components of their ecosystem.
"Binance has shifted away from large launches with significant first-day selling pressure, while conducting multiple secondary listings immediately after running the TGE campaign on Binance Wallet," a user on X commented.
Binance does not list tokens immediately after the TGE amid selling pressure. Instead, they allow users to sell in advance on Binance Wallet, PancakeSwap, or other centralized exchanges (CEXs). This ensures that Binance users who participated in the TGE are not affected by price drops.
Ultimately, Binance can list the token when its valuation is lower and selling pressure has decreased. Projects with strong capital may have repurchased their tokens at low prices, and at this point, listing could create a new price surge.
The impressive performance of these projects after TGE triggers the FOMO (Fear of Missing Out) effect, bringing many benefits to Binance's ecosystem. This includes increasing TVL on BNB Chain as new assets are released, attracting new users to Binance Wallet, and increasing demand for BNB.
X user Ahboyash commented that token sales on Binance Wallet are part of a 4-stage strategy for new projects. The ultimate goal of this strategy is to list on Binance Futures and ultimately aim for listing on Binance Spot.
Users also cited MyShell as an example. The project conducted a TGE Offering on Binance Wallet, then listed on Binance Alpha, and finally achieved listing on Binance Spot.
Impressive Performance of TGE Projects on Binance Wallet
Thanks to this secondary listing model, projects conducting TGEs through Binance Wallet have shown strong performance. Data from icoanalytics shows that all five projects launched via Binance Wallet in 2025 achieved ROI from 2.3x to 14.7x, outperforming projects on Binance Alpha.
This strategy has minimized risks for users and optimized benefits for Binance ecosystem components, including BNB Chain and Wallet. As a result, the daily trading volume of Binance Wallet surged to $90.5 million on 03/18. This is a 24-fold increase from the beginning of March.
However, users on other CEXs may face losses due to initial selling pressure. Additionally, if a project does not develop successfully, both Binance and investors may face negative consequences.
