Survey: Last year, about 33% of South Korean crypto investors were new, and meme coins accounted for more than half of the investment

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According to a survey by local Korean institutions DeSpread and CoinNess involving 3,108 crypto investors, approximately 33% of new investors entered the Korean crypto market after the market heated up in 2024. Among them, investors who have invested for less than half a year were mainly influenced by the news of Trump's election, while those who invested between half a year to a year were primarily attracted by the approval of Bitcoin spot ETF.

Although Korean investors are not familiar with DEX, the proportion of meme coin investments has already exceeded half. This is largely due to CEX actively listing such coins. As of February 2025, Bithumb has listed 16 meme coins, including Doge, TRUMP, PENGU, etc., which is more proactive than Upbit's 6 coins.

About 75% of crypto asset investors in Korea have an optimistic attitude towards Bit's price in 2025, generally expecting it to exceed 150 million Korean won (approximately $102,000).

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