According to TechCrunch, despite India becoming one of the fastest-growing markets for ChatGPT, OpenAI still faces monetization challenges locally. Data shows that since 2023, Indian users have only spent around $8 million through in-app purchases, far below the $330 million spent by US users. High subscription fees ($20/month) and lack of local pricing are considered the main reasons. OpenAI is seeking to collaborate with Indian telecom giant Jio to expand coverage and realize its "billions of users" vision.