Introduction
On April 21, 2025, a Twitter Space with the theme "Breakthrough in Crypto KOL Side Hustle" attracted the attention of many Web3 enthusiasts. This live broadcast gathered three female KOLs: veteran practitioner Amber, the charismatic Qian Xiaoyu, and Kiki, the market head of the Twinkle platform. They engaged in a heated discussion around topics such as "How to Uncover KOL Potential in a Bear Market", "The Value of Web3 Short Dramas in Boosting Personal IP", and "Unique Expressions of Women in Web3".
From Accidental Entry to Industry Deep Dive: Career Trajectories of Three Female KOLs
Qian Xiaoyu entered the industry in 2018, calling herself an "old leek", and initially became interested in Bitcoin through a chance interview opportunity. She then transformed from a job seeker to an active community builder. She candidly admitted that she knew nothing about cryptocurrency at first, but her internship at Huobi helped her grow rapidly, embodying the saying "one circle, one day; one year in the human world".
Amber was lucky to catch the ICO peak in 2017, quickly accumulating a seven-figure asset by holding EOS assets. However, after the bull market faded, she also experienced massive losses. "Crypto is a race of cognition, you can only earn money within your understanding" became her core belief in industry deep dive.
Kiki's story resonates similarly. After graduating from college, she dove headfirst into the Web3 field, transitioning from a trader to a market head, consistently driving the development of Twinkle's entertainment short drama universe through content.
Emotional Leverage and Identity Labels: How Do Female KOLs Break Through?
When asked about potential "additional dividends" as female KOLs, the three guests had different perspectives. Amber frankly stated that gender advantage is limited, but "being pretty definitely helps", though she personally leans more towards relying on professional skills and content output. She proposed that "combining YouTube and Twitter" is one effective path for KOLs to break through, and by utilizing AI technology, she generates content in batches and tracks hot topics automatically to maintain IP activity.
Qian Xiaoyu emphasized the value of "responsiveness". She excels at efficiently responding to community users' questions, stressing that "not everyone is willing to do customer service-style communication, but I enjoy it". Her logic is to monetize her strengths and create enjoyable capabilities to achieve long-term stability in the KOL ecosystem.
Battling Scams: Survival Rules of Industry Veterans
When the topic shifted to experiences of "directly confronting scams", Amber revealed she had encountered multiple fraud attempts, from ICOs to arbitrage, fake airdrops to anti-wool strategies, suffering significant losses. However, this also honed her sharp sense for detecting traps.
In comparison, Xiaoyu, who was responsible for official Telegram customer service at Huobi early on, was exposed to scammer tactics even earlier. "The instinct to detect scams is: don't get too excited when you see money," she provided the community with practical anti-fraud experiences in her calm style.
Breaking Through IP Growth in Bear Market: Are Short Dramas the New Weapon?
The highlight of this Space was an in-depth discussion on "whether Web3 short dramas can be the key to KOL breakthrough".
Xiaoyu stated that short dramas, as a new form of expression, not only bring traffic and are easy to go viral but also add authenticity and relatability to KOLs. "KOLs with a face are truly warm IPs. Video is the best way to connect with fans and build trust." She plans to leverage community advantages by promoting short drama clips across multiple high-activity groups to achieve phenomenal spread.
Amber emphasized that "short dramas are an important handle for cultural IP". She pointed out that the Crypto industry inherently has mythical narrative attributes, and short dramas are the most lightweight and impactful way to convey these narratives. She shared how to use AI to generate personal IP materials, such as AI-generated images and videos, to achieve high-frequency updates and maintain brand personality.
Kiki, as Twinkle's head, detailed how the short drama platform "writes for personas", matching scripts with KOLs' authentic qualities. "It's not about making you play someone else, but an amplified version of you." For example, analytical KOLs can play anti-fraud police officers, sarcastic types can be project undercover agents, and AI experts can be shaped as future researchers, with user interactions potentially influencing plot directions.
Will Short Dramas Become Infrastructure? How to Adjust Future IP Strategies?
When Amber discussed Web3 content trends, she proposed: "IP is fluid, platforms are replaceable, but personal brand value must be continuously built." She emphasized that KOLs should maintain differentiated advantages while learning to collaborate. "Just like celebrities frequently interact in traditional entertainment, Web3 short dramas also need ecosystem co-building to create sustained viral content effects."
Xiaoyu focuses more on short dramas' ability to "break out of the circle": "Many people don't want others to know they're trading crypto, but short dramas offer a gentler, more entertaining presentation." She believes such content can serve as an educational tool, emotional outlet, and cultural carrier, providing Web3 practitioners more identity roles and expressive freedom.
Twinkle Entertainment Universe Layout: More Than Short Dramas, It's a Co-creation Ecosystem
1. Series Short Dramas: Starting with "Dark Reef and Black Amber", exploring satirical B-circle chaos, hacker harvesting, anti-fraud reversals, etc.;
2. Web3 Variety Shows: Such as talk shows, AMA reality shows, e-commerce task challenges, and other interactive formats;
3. User Co-creation Universe: Establishing character co-creation rooms, plot profit-sharing, Non-Fungible Token secondary creation incentive mechanisms to make each KOL a "hero" in the narrative system.
She emphasized: "We're not finding actors, but story partners. You bring the persona, we'll write the script, together constructing the Web3 entertainment narrative universe."
Conclusion: From Stories to Consensus, Building Web3's Soft Power
This live broadcast focusing on "side hustle breakthrough" and "short drama going viral" not only presented the diverse ecosystem of crypto industry practitioners but also sent a clear signal: while technology and traffic are important, what truly connects people and tells stories is content.
Short dramas, variety shows, interviews, and even a single line can become "new infrastructure" in the Web3 world. And perhaps each KOL could be the next narrative core.
Live replay link: https://twitter.com/i/spaces/1RDxlzLDObEGL
Note: This article is compiled based on the guests' live discussion and does not constitute investment advice. Markets are risky, and decisions should be made cautiously.
