ZachXBT Criticizes Zora Content Coins, Calls Them ‘Viral’ But Financially Empty

Crypto investigator ZachXBT publicly criticized the financial performance of Zora content coins, calling them merely "viral".

His comments were made in response to a celebratory post by Jesse Pollak, Head of Base and Coinbase Wallet, who emphasized Zora's record interaction metrics.

ZachXBT Challenges Financial Value of Zora Content Coins

In a recent post on X (formerly Twitter), Pollak shared an illustrative chart showing the sudden surge of daily trading users on Zora, peaking at 290,300.

"The viral coins on 4/20 were crazy," he wrote.

According to dune analytics data, the network has seen a significant increase in activity. To date, 528,084 coins have been created on Zora. This has generated a total volume of $179 million.

This activity increase is further emphasized by the fact that over 20,000 new tokens are being created daily. The continuous creation of these tokens reflects the platform's growing popularity and expanding user base.

However, ZachXBT challenged this narrative, pointing out the lack of financial growth in content coins.

"All these 'viral' coins but not a single one above $5 million," he said.

Pollak argued that the value of content in the crypto space cannot be measured solely by large financial profits.

"This mindset is part of the problem, and I'm surprised you support it," he responded.

Pollak also questioned the value of ZachXBT's content. He explained that most content does not have immediate value, with only a small portion achieving significant financial results.

"Ask yourself this: how many times do you think Instagram or TikTok generate enough revenue from a content piece to achieve a $5 million valuation?" he commented.

Furthermore, the executive emphasized that this space is still in its early stages, and everything depends on increasing on-chain creativity.

However, ZachXBT countered. He asserted that this space has already attracted public attention and treating it like the "first day" contributes to slowing progress.

He also warned that mismarketing creator coins is fundamentally different from small-cap meme coins and can be harmful, emphasizing the potential risks of overhyping these projects without clear sustainable value.

"Do you understand when you say 'creating a $5 million valuation' that this is not actually liquidatable money? Top creators on social platforms earn five or six figures per sponsored post and viral video. You yourself agree that most content has no value, so why would any rational creator want to dilute their brand by flooding it with multiple creator coins," ZachXBT commented.

In his response, Pollak defended the concept of on-chain content creation, comparing it to creators on Web2 platforms. According to him, in both cases, the content creation process does not "dilute" or reduce the value or integrity of the creator's brand or reputation. He emphasized that the market and algorithms will naturally separate successful content from the rest.

Notably, last week, Base's official X account created a token on Zora named "Base is for everyone." However, this move attracted significant criticism after the token sharply declined immediately after launch. Some users accused Base of orchestrating a "pump and dump".

Despite this, Pollak maintained his supportive stance.

"We started creating Base content because we believe unlocking coins for more use cases is an important next step for the on-chain economy and a powerful tool to help creators monetize their creativity," Pollak's post read.

Meanwhile, the debate occurs as Zora approaches its anticipated airdrop. As BeInCrypto previously reported, the platform will distribute 10% of ZORA's total supply to early users tomorrow. Additionally, Binance Alpha will list ZORA on the same day, enhancing the token's visibility and accessibility.