MEXC report: Airdrops lead user growth, new user contribution rate can reach 35%

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On April 23, according to the latest report from MEXC, airdrops have become one of the most effective ways to attract new users. In some months, the proportion of new users from airdrops has reached as high as 35%.

As of April 20, 2025, the cumulative airdrop pool for MEXC has reached approximately $13,556,900, attracting a total of 469,205 users. Data shows that the participation rates are highest in the CIS region, Southeast Asia, and South Asia, at 67%, 51%, and 32% respectively.

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