IMX surges 10% as Immutable partners with Ubisoft for a new mobile game

Immutable (IMX) increased 10% today after announcing a partnership with Ubisoft. Both are releasing a new mobile game based on the "Might and Magic" series as part of Ubisoft's broader Web3 strategy.

Immutable is planning to expand its gaming operations after the SEC stopped investigating the company last month. The company has not yet disclosed additional details about this new project.

Ubisoft Expands Its Web3 Project

In recent years, Ubisoft, one of the largest and most famous AAA studios in the gaming industry, has faced financial difficulties. Known for beloved game series like Assassin's Creed, Tom Clancy's Rainbow Six, Far Cry, and more, the studio has gradually expanded into the blockchain space for some time.

Ubisoft had not previously directly collaborated with Immutable, but has shown long-term interest in the intersection of Web3 and gaming. The company leveraged Ethereum blockchain technology six years ago, a collaboration that is still <active and ongoing.

Today, the studio has announced a new mobile game, which both parties seem optimistic about.

"Partnering with Ubisoft is a significant milestone for Immutable. there There is synchronization between Immutablesoftable Passport, Immutable Play, and Ubisoft Connect. By By combining them into a package for Might and Magic Fates players, we hope to easily bring over 138 million Ubisoft Connect users into the Immutable ecosystem," said Justin Hulog, Studio Director of Immutable>

Early this year, Ubisoft was on the brink of financial bankruptcy. Unsuccessful game titles and of sales nearly paralyzed the company. The gaming community continuously criticized the studio forcing Microtransactions without prioritizing the gaming experience.

However, the success of the latest release, Assassin's Creed: Shadows, helped Ubisoft somewhat recover. However, the company still needs additional revenue sources to regain momentum.

For its part, Immutable has much to gain from the partnership with Blockchain gaming ucompany received a Wells Notice from the SEC last year, but the Commission has stopped the investigation in March>began accelerating Web Web3 >>. deal with Ubisoft is a major major achievement, and it has helped push the IMX token up 10%:

However the release provides very few details about the actual game and and specific Web3 connection. Ubi'sbiannouncement calls Might and Magic one of the "strongest IPs in gaming" but does not mention immin the project.

The new game is expected to be a card-based game with rewards that can be supported by cryptocurrency. More details are expected to be announced in the coming days.