At present, when Web3 enters a new adjustment period, the initial token generation event (TGE) is no longer just a simple financing method, but has become a venue for projects to negotiate with the market. Especially in the current environment of shrinking liquidity and insufficient investor confidence, how to launch and in what manner to launch has become a topic that project parties must carefully consider.

IDO is a common TGE method. From early platforms like Coinlist, many top-tier projects were born through IDO. However, as the number of projects increased, the wealth effect of IDO has diminished. Binance's every move also constantly stimulates the market's nerves. Since 2025, Binance Wallet IDO has become a choice for many projects to launch. Its characteristics of "low threshold, high heat, and strong traffic" quickly became the market focus, attracting the attention of numerous startups and communities, but it also exposed a series of fundamental changes in the new coin market structure, valuation system, and project logic.

However, is this model truly suitable for every project? Which projects can quickly amplify their narrative and complete a cold start, and which projects might encounter the dilemma of "high opening and low walking" after market hype? The Klein Labs Research team conducted a systematic data study and structural analysis of 10 already-launched Binance Wallet IDO projects, attempting to help project parties make smarter decisions from a strategic perspective.

PARTI, BMT, and BR projects performed outstandingly, with first-day trading volumes exceeding $20 million

High trading volumes are not only related to initial traffic but are closely associated with project narrative intensity, token economic design, and market expectation management;

IDO is just the "ignition point" of enthusiasm, and whether the heat can be maintained and the secondary market can be ignited depends on the project's execution and operational rhythm control. Many underperforming projects quickly fade after TGE, either due to lack of continuous content output to maintain topic heat or because of uncontrolled market management leading to rapid confidence decline.

Summary: Binance Wallet IDO is a "Value Filter" and a Narrative Verification

Binance Wallet IDO is a structured, high-leverage cold start method for Web3 projects to launch narratives, build consensus, and amplify attention. It provides project teams with a set of "opening scripts" to leverage large volume at a small cost, but also places extremely high demands on team execution, operational planning, and market management capabilities.

The performance data of Binance Wallet IDO reflects the profound evolution of market valuation logic and issuance models. It is neither an endpoint nor a pass, but a window for low-cost validation of product vision and market mechanism trial and error.

Precisely because the current market is in the late stage of low confidence + low liquidity + high vigilance, it is more necessary for projects truly willing to build long-term to step forward and use Binance Wallet IDO to showcase their product value, narrative rhythm, and operational capabilities.

It is not suitable for everyone, but for teams with a clear story, definite rhythm, and long-term construction intentions, it is an important springboard to enter the Binance ecosystem and mainstream market vision. In the window period of bubble burst, the market returns to the value source. For teams genuinely wanting to do something and having a long-term vision, this is actually a positive signal.

Like all platform-type IDOs, how can the feast continue after the brief joy? This is also a question Binance Wallet needs to consider. Simply put, if Binance Wallet IDO can continue to be the preferred launch platform for high-quality assets, its lifecycle can be extended as much as possible. Behind this is the understanding of "high-quality assets". What projects does the industry need? Which projects are suitable for development in this world? Each of us needs to think deeply.

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