PANews reported on April 29 that according to Bitcoin.com, French jewelry brand Messika announced the acceptance of cryptocurrency payments in all global stores and official website, supporting four mainstream digital assets: BTC, ETH, USDT, and SOL. Through cooperation with payment service provider Lunu, the system will settle in fiat currency at real-time preferential exchange rates, with customers only needing to scan a QR code to complete payment, with no additional fees throughout the process.
Messika has become another luxury brand embracing crypto payments after Farfetch and Off-White. Its CFO Nicolas Zanelli stated that the solution covers all offline boutiques and e-commerce platforms. The founder of Lunu pointed out that this move aims to meet the payment needs of high-net-worth tech professionals, with the penetration rate of cryptocurrency payments in the luxury goods sector currently growing at an annual rate of 47%.
