Futureverse has unveiled a new Web3 onboarding solution called 'RakutenWallet.Pass' in partnership with Rakuten Wallet, a digital asset service of the Japanese e-commerce giant Rakuten. This partnership aims to lower the entry barriers of blockchain technology and improve consumer experience, with both companies expressing their ambition to lead the future of next-generation digital commerce.
The newly launched RakutenWallet.Pass is built on Futureverse's proprietary Pass technology and its own layer-1 blockchain 'The Root Network', allowing users to quickly enter the Web3 ecosystem without complex procedures. Particularly, the enhanced security and user intuitiveness were emphasized, enabling consumers to naturally access digital asset ownership and immersive experiences.
Futureverse's CEO Aaron McDonald explained, "Our Pass technology is designed to allow brands, communities, and large corporations to easily upgrade backend technologies so consumers can immediately enjoy the benefits of Web3" and "we have hidden the technology as much as possible to provide simple yet powerful advantages from the consumer's perspective".
This technological capability can be confirmed in the first service, 'Reebok Impact'. Users can transform their photos into digital sneakers using Futureverse's AI-based imaging technology and apply Reebok's iconic models like Classic Leather, Pump, and Club C to their avatars. This content is immediately available to Rakuten Wallet members at rakutenwallet.readyverse.com.
Furthermore, Futureverse is focusing on expanding the practical value of Web3, not just collectible content like digital shoes, but also metaverse-based immersive interactions and user-centric commerce experiences. The company is actively working on building a metaverse world based on digital avatars, blockchain infrastructure, and AI tools, and is also collaborating with 'Ready Player One' author Ernest Cline.
Rakuten is expanding its influence in the digital asset market by leveraging its existing e-commerce and financial capabilities. This collaboration aims to allow general consumers to naturally experience digital ownership without blockchain technology expertise, and RakutenWallet.Pass is expected to be an innovative touchstone for consumer experiences transitioning to Web3.
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