Author: TechFlow
For a long time, many Crypto players have believed: gaming is both the closest and furthest track from Web2.
Close, because with global player scale exceeding 3.4 billion, gaming is one of the most potential entry points for introducing billions of incremental users to Web3;
Far, because when Web3 games deviate from the original intent of Play and focus solely on unsustainable Earn, they are incomparable to Web2 games in terms of experience, user volume, and payment willingness.
This is a huge gap, and with the blockchain casual game Bombie's global user base breaking through 11.1 million and total revenue exceeding $20 million, we seem to be witnessing the bridging of this gap.
As Bombie's TGE countdown is underway and the new Bombie ecosystem game CapyBomb is about to launch, we were fortunate to have an in-depth conversation with Bombie Foundation COO Barry Lau.
Both being idle games deeply rooted in social platforms, many players view Bombie as a perfect tribute to the WeChat mini-game super dark horse "Seeking the Great Thousand", to which Barry responded:
The Social + Game model captures the two key elements for mini-games to quickly break through: traffic and interaction. Building on the foundation of "Seeking the Great Thousand", Bombie is an evolution towards the Web3 era.
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Of course, when discussing Web3 games, one cannot avoid the ultimate proposition of "how to balance playability and profitability".
The community often talks about Bombie's enviable ARPPU (Average Revenue Per Paying User) data: reaching $319 in the Kaia ecosystem and $804 in the Japanese market. Why do players particularly favor spending money in Bombie?
Meanwhile, CapyBomb has recently announced its IAS (In-App Staking) mechanism and various profit-making gameplay.
Facing the question of how to avoid being a flash in the pan and achieve sustainability, Barry's attitude is more resolute:
From the initial design, we had a clear understanding: first, ensure the game itself is interesting, and second, let earnings become a natural extension. CapyBomb is not simply choosing between "Play" and "Earn", but truly pursuing sustainable experience and earnings.
In this issue, let's follow Barry's sharing and explore Bombie's million-user scale, the secret to being the top earner on Telegram and LINE platforms, and the new growth curve empowered by the new game CapyBomb.
(The translation continues in the same manner for the rest of the text)More importantly, the usage scenarios of the Social platform itself are quite fragmented, perfectly matching the lightweight, fast-paced, and easily interruptible small game experience. This natural match makes small games more accessible to a wide audience, creating a viral growth effect.
Therefore, based on the actual verification of Bombie, the Social + Game mode is not only the key to breaking through circles but also an important direction for the continued growth of small games in Web3 and the global market.
TechFlow: Facing the layers of levels in the game, how does Bombie avoid the tedium of leveling and monster fighting, continuously stimulating players' endorphins to attract long-term retention?
Barry:
This is an excellent question. When designing Bombie, we particularly focused on how to keep players feeling fresh and experiencing continuous achievement during the leveling and monster fighting process, avoiding monotony.
First, we adopted a "random drop + instant reward" mechanism, such as opening treasure chests and defeating enemies to drop items. These random small surprises can continuously stimulate players' endorphin secretion, making each game session full of anticipation.
Secondly, Bombie gradually increases rewards and token output with each level upgrade. When players pass a level and see their earnings growing tangibly, this direct positive feedback continuously reinforces their sense of investment and motivation.
Meanwhile, we regularly introduce new content updates and special events, such as time-limited challenges, themed levels, and additional airdrops, continuously bringing new experiences to players and increasing the game's freshness and activity.
Overall, Bombie aims to: Let players gain visible progress and rewards with each upgrade and monster fight, while maintaining long-term user enthusiasm and retention by continuously updating and enriching gameplay.
TechFlow: As the top-earning game on Telegram and LINE platforms, why are users more willing to spend money in Bombie compared to other Web3 small games?
Barry:
I believe the key lies in three aspects: experience, value, and trust.
First is the experience. Essentially, Bombie is a relaxed and fun game with continuous achievement, where players naturally develop a desire to accelerate growth during monster fighting, treasure chest opening, and leveling. By moderately paying, they can significantly improve growth speed, bringing immediate pleasure and satisfaction. This payment willingness is smooth and spontaneous.
Second is value. Bombie uses a real Token reward system where players can continuously accumulate $BOMBIE tokens through gameplay while paying to enhance their experience, creating a positive cycle of "enjoying the game and earning real rewards". More importantly, players have high trust expectations for future Bombie Token airdrops, which further enhances their confidence in payment behavior.
Lastly is trust. Bombie is a star project officially supported by Telegram and LINE, receiving numerous official event resources and exposure opportunities. This platform support not only proves Bombie's compliance and potential in product and operations but also significantly increases players' trust in the game's stability and sustainability, making them more willing to invest time and money.
(Translation continues in the same manner for the rest of the text)More importantly, CapyBomb introduced a brand new "Stake-to-Earn" mechanism. Players can unlock more additional rewards in the game by Staking $BOMBIE Token, such as rare equipment, exclusive props, and extra airdrop opportunities. This design not only strengthens users' motivation to hold BOMBIE Token, but also allows players to gradually learn and engage with Web3 Staking logic through a simple and easy-to-understand approach.
Overall, CapyBomb is not only a content upgrade for the Bombie ecosystem, but also a systematic iteration focusing on user education and long-term retention in terms of gameplay and economic model.
TechFlow: What special considerations were there in choosing the "Capybara" as the main game character?
[The rest of the translation follows the same professional and accurate approach, maintaining the original meaning while translating to English]First, we will continue to focus on existing games, such as Bombie and CapyBomb, continuously updating and optimizing gameplay content, reward systems, and user experience to ensure that old players continue to feel fresh and attract new users.
Secondly, we plan to further expand the original IP of Bombie, extending the worldview and character settings of Bombie to different types of new game categories, such as strategy, cultivation, or social interaction mini-games, allowing players to experience a unified and rich Bombie ecosystem in different experiences.
At the same time, we will actively promote linkage and cooperation with other well-known IPs, based on existing social platforms like Telegram and LINE, to create a larger-scale and more interconnected Web3 game ecosystem, continuously enriching content layers and enhancing player stickiness and ecosystem activity.
Overall, the future development of the Bombie ecosystem is not simply about accumulating quantity, but about creating a truly long-term sustainable Web3 lightweight game system with continuously growing user value through refined content polishing, expanding IP influence, and multi-IP collaboration.
TechFlow: Whether it's the original album 'Bombie Rise' or the animation series 'Fake Elon', Bombie's frequent exploratory measures in IP integration will bring what to game players? Will Bombie have more initiatives in gradually building a multi-dimensional IP ecosystem in the future?
Barry:
Indeed, whether it's the original album 'Bombie Rise' or the animation series 'Fake Elon', Bombie's exploration of IP integration and content diversification is part of our long-term strategy.
Our goal is to not only keep Bombie within the game scenario but to extend the Bombie IP to a broader cultural content field through different forms such as music, animation, and comics, reaching users from different circles. These explorations can help us make Bombie's worldview, character stories, and brand image more three-dimensional and tangible, allowing players and users to continue to form an emotional connection with Bombie beyond games.
In the future, in the game field, we will develop more different types of new game series around the Bombie IP and actively collaborate with other well-known IPs to create a rich and interconnected cross-game ecosystem.
In the content field, we will continue to increase investment in music, animation, social media content, and other directions, shaping Bombie into a truly influential and long-term valuable Web3 native IP through multi-dimensional and lightweight content products.
Simply put, Bombie will not remain limited to the game itself. We hope to continuously expand the IP's value through innovation and cross-border exploration while enhancing players' and users' emotional identification and sense of belonging to the Bombie brand.
TechFlow: According to Fortune magazine citing two informed sources, Trump is preparing a crypto game centered on his brand with business partners, with gameplay similar to Monopoly Go! If this news is true, how do you view Trump's entry into blockchain games?
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