Author: Zhouzhou
On May 15th, on-chain information showed that a crypto KOL him (@himgajria) made a meme coin surge 40 times in an hour through shilling. Could it be that after Bitcoin returned to $100,000, Solana's spring has come back?
Early in the morning, him invested $10,000 at the lowest point of the meme coin STARTUP, picking up nearly 25 million tokens. Then, while buying, he continuously shilled on X. Within half an hour, STARTUP took off, with its price skyrocketing from 0.0004 to 0.016, a short-term surge of over 40 times, with market value jumping from $450,000 to $20 million, and his position expanding to $430,000.
Indeed, it's not just birds that are early risers, but also those who make money through shilling.
An Emotion Accelerator Disguised as a Startup
STARTUP's concept focuses on "startups", without developing products or discussing delivery, directly using market cap as a business model, with the slogan: "The product is the market cap." Full of sarcasm, precisely targeting the narrative of traditional VC's high-valuation empty spin.
The project originated from Launchcoin, naturally carrying some insider genes. The official immediately stated: no execution risk, no roadmap, rises and falls entirely dependent on community and sentiment.
STARTUP frequently shouts "real-time buyback + destruction" on X. Whether you believe it or not, the market believes it. The narrative claims to be the "Y Combinator on the blockchain", with every buyer being an angel investor, TAM unlimited - sounding like a Web2 venture capital PPT.
Played clearly and traded decisively, it's an emotion accelerator disguised as a startup, similar to yesterday's fierce goonc.
In STARTUP's official narrative, the team is directly marked as "NA" (non-existent), initial circulation and total supply are not disclosed, and even the founder's Twitter is not officially verified, gradually uncovered by netizens, the entire project full of wild spirit and grassroots legend.
I'm Not Telling a Story, I'm Creating a Narrative
From a market value of $450,000 to a peak of over $20 million, a surge of over 40 times, with the shill king KOL him as the driving force, he responded to accusations of shilling on his social platform: considering adding 4 memes to this meme element, because it's clearly where attention is focused - "no execution risk".
Unicorn, Gooncoin, Theranos, and Startup, I just chose the oldest one + my favorite story - "product is market cap" (this sentence is from the meme coin Startup's official X account bio).
At my scale, if I wanted to, I could monopolize any supply, but I didn't do so because distribution is important. That means my decision is unbiased. I'm not an authority - choose what you want - let the market decide.
He Yi's operation can be summarized as: precise timing + public opinion explosion + response to controversy.
Not only did he buy at the lowest point, but he also continuously amplified attention through social platforms. Facing accusations of shilling, he cleverly responded, emphasizing his focus on "attention concentration", and quoting Startup's slogan "product is market cap" to inversely confirm the value logic. At the same time, he cleared himself of manipulation suspicions, stating that he has the ability to monopolize supply but chose distribution, trying to establish an image of a "decentralized value discoverer".
Meanwhile, other accounts like @0xZone_, 0xsun, and meme god gake also followed suit, quickly building community heat and narrative atmosphere.
Combined with STARTUP's low market value and small liquidity, KOLs like him almost have the ability to control the plate. Additionally, with Solana's meme coin trading warming up and the market in a highly speculative atmosphere, STARTUP rose accordingly, becoming the strongest sentiment ticket of the day.
The expected pullback after the surge arrived, but STARTUP has locked in the meme hot list, becoming an important footnote in Solana's sentiment cycle.
