Author: Zen, PANews
The combination of internet celebrity virtual idol + AI + Web3 has created a hot spot for MIRAI. It first raised over 76,000 SOL (approximately $12.9 million) in just one week, setting a fundraising record for Japanese Web3 projects, and then launched on Binance Alpha on May 16th, further increasing its exposure. Additionally, to expand community influence, the MIRAI team actively engaged with hot meme coin communities, including interactions with PNUT, MOODENG, and NEIRO.
"MIRAI" was jointly launched by Aww Inc. and Solana ecosystem AI platform Holoworld, positioning itself as a Web3 attempt at a virtual personality, proposing an unprecedented virtual character + Web3 narrative concept. In simpler terms, it aims to "chain" CGI virtual characters. According to the official introduction, the MIRAI project combines Aww Inc.'s expertise in CG modeling and character design with Holoworld's blockchain infrastructure and AI technology, aiming to create a virtual character with autonomy and intelligent agency capabilities.
Whether it's a gimmick or innovation, how far can MIRAI, packed with "hot spots", go?
Aww: Creating Global Top Virtual Influencer imma, Partnering with NVIDIA
Aww Inc., founded in 2019 and headquartered in Tokyo, is Asia's first company focused on "virtual human" technology, dedicated to combining 3DCG, artificial intelligence, and real-time streaming to create highly realistic digital characters for brand marketing, content creation, and metaverse applications. The team not only provides virtual human technology licensing but also promotes "global IP co-creation based on real-time streaming, content, and AI". Aww claims to be the first in Asia to propose the "virtual human" concept and has launched dozens of such virtual images.
... (rest of the text continues in the same manner)In terms of community operations, decentralized co-creation can stimulate vitality but also brings management challenges: user-generated content varies in quality, and without effective review and incentive mechanisms, it is easy to deviate from the storyline or encounter copyright disputes. Frequent role derivation and collaborations may also weaken the consistency and recognizability of the core IP. The success of virtual idols like Imma relies on continuous high-quality content and hot topics; once innovative gameplay is lacking or attention declines, characters may quickly fall into a "persona collapse" or popularity decline.
More importantly, after the hype of over-speculation subsides, we may belatedly realize whether blockchain truly adds new value to virtual idols, or merely uses "decentralization" as a commercial gimmick. Once project operations become disconnected and community activity fails to meet expectations, tokens may face a situation of "having value but no market", thus exposing investors to high risks.
Overall, MIRAI has pioneering significance in combining AI virtual idols with blockchain, injecting new ideas into Web3 content creation and IP economy. However, its ability to truly realize these visions still depends on the reasonable design of token economics, improvement of community governance mechanisms, and the capacity for continuous innovation and value maintenance of virtual characters. Only when technology and mechanisms mature together can MIRAI truly become a demonstration of the "virtual human + decentralized economy" model.
