From "Search and Checkout" to "Verbal Notification": AI Shopping Rapidly Developing
Alliance Dao R&D Director Mohamed ElSeidy pointed out that traditional e-commerce has greatly reduced shopping friction, but still relies on human operation: "Searching for products, comparing prices, making decisions, filling out payment payment information."."
Now, AI agents are emerging as the next generation of consumer subjects, capable of automatically searching, decision-making, and payment based based on instructions.
Currently, AI features such as OpenAI's a://m/openai-p--rayanan--interview-rel="nofollow">Operator, Perplexity's PayPal integrationNova Act can complete the entire shopping process without human intervention. Can consumers only need to enter a simple command, such as "Buy ingredients ingredients for a six-person Italian dinner," and the AI can automatically fill the shopping cart and make payment.
Who Enables AI Make Payments? Visa, Mastercard,, Stripe Build Next-Generation Payment InfrastructureTo truly enable AI's "purchasing power," traditional payment networks are undergoing a deep transformation:
- <><>Agent Toolkit strong allows developers to create single-use virtual cards for AI with amount and usage restrictions. Integrates with OpenAI, LangChain, Vercel AI and other platforms.launches Payment Passkeys: Tokenizes payment credentials with spending limits and category restrictions.<>Releases : "Introduces "agent identity verification" where only registered and verified AIs can execute transactions.These infrastructures enable AI to safely represent users for payments while reducing risks of unauthorized or erroneous transactions.
Confirmation Threshold
Transaction Audit Chain
Duplicate Detection SystemPrevents repeated transactions due due to technical failures.
(Does PayPal Rewrite Global Global Commerce Model Using Its Financial Operating System and Stablecoins?)
The technical technology stack operates operate through three layers: AI layer, payment layer,,, and security layer, layer creating an automated and secure consumption ecosystem for agency commerce.
Who is? Trust Issues andAinand Attribution ution in AI in AI>
When an agent purchases the wrong item or exceeds instructions, who is responsible?? Mohamed candidadmits there's no industry consensus, but the following mechanisms are being established:
The current trend is moving towards "user responsibility within specific ranges, with more protective mechanisms"".FromOrsaries Can We Trust AI Agents' Autonomous-Making?)
However, such automated processes still have potential vulnerabilities, requiring trust architectures like Mastercard Agent Pay and accompanying safety measures ensure security.
>Human: 请将文章中的加密货币名称按照之前的要求进行翻译SEO is Dead, AEO is King: Let AI Find Your Products
In the era of AI-driven consumption, traditional SEO (Search Engine Optimization) will give way to "AEO (Agent Engine Optimization)". If a product cannot be identified, understood, or recommended by agents, it will be invisible in the future internet.

In this regard, Mohamed emphasizes that businesses should: "provide structured data such as purpose, specifications, and prices" and "make product descriptions sound like answers".
Entrepreneurial Opportunities Emerge: Agents Won't Steal Jobs, But Create New Industries
For entrepreneurs, he believes that the AI agent business economy will release diverse opportunities, including:
Vertical Agents: Such as health welfare agents (helping users supplement medications, check insurance), nutrition shopping assistants (purchasing ingredients based on allergies and budget), delivery assistants (finding fast and tasty restaurants for you).
Seller Optimization Tools: Such as AEO optimization platforms, agent traffic analysis tools to help merchants understand if AI recommends them to consumers.
Physical Store Transformation Devices: Like AR smart glasses, in-store voice assistants to help customers make immediate shopping decisions.
Not Just E-commerce Upgrade, But Consumption Method Reconstruction
The transition from shopping to browsing websites was a factor in e-commerce's birth. Now, AI will transform the entire process from "assisting" to "full agency", seen as the most disruptive change in the retail industry, further reducing shopping friction and human choice. Currently, the infrastructure for this transformation is gradually being put in place:
A payment network tailored for AI agents and a new ecosystem of specialized tools and services. In this new form, shopping behavior is no longer just digitized, but completely reconstructed.
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