Disney has officially launched a dedicated fan rewards program for streaming subscribers and introduced a web3-based collection platform called 'Disney Pinnacle'. This new program goes beyond simply providing content, aiming to enhance brand loyalty and strengthen interaction with fans.
Disney+ started the ongoing benefits program called 'Perks' in the United States on May 29 (local time). This service provides Disney+ or Disney+ bundle subscribers with exclusive event participation opportunities and various partner discounts. For example, this includes 'Freakier Friday' premiere ticket applications, drawing for new Disney Cruise Line tickets scheduled to depart in November, six months of free DoorDash membership, online shopping mall discount coupons from Adidas and Panko, and more. Additionally, it features a three-month free trial of CLEAR+, Disney Emoji Blitz game-exclusive emojis, and other customized rewards targeting fans.
Of particular note is 'Disney Pinnacle', which is a collaboration with web3 startup Dapper Labs. It is a digital pin collection platform based on a smartphone app, characterized by its vast collection targets ranging from 100 years of Disney content IP to Pixar animations and Star Wars characters. Users can purchase 'Mystery Capsules' including random digital pins or limited edition pin bundles, with peer-to-peer trading expected to be available soon. Currently, it is released in a closed pre-access format with limited user participation. Disney+ subscribers can receive $10 worth of Dapper credits when applying by June 26.
Users can create and share their own collections through the 'Pinbook' feature, which allows digital pin customization, and a dedicated marketplace for mutual trading is planned to be established soon. The app is currently in early access on both Android and iOS, with purchases made through in-app payments.
Samantha Rosenberg, Disney Streaming's Senior Vice President of Marketing, emphasized, "Disney+ fans are the most passionate user base in the world, and Perks is a channel to reward them. The program, which encompasses special experiences only Disney can provide and everyday benefits, will further strengthen the connection between viewers and the brand."
Moreover, the Perks program is not limited to Disney+. From June 2, independent benefits for Hulu subscribers will be sequentially applied. During the summer season, Hulu-exclusive rewards such as Comic-Con ticket applications will be provided, with plans to continuously expand the Perks structure. Overall, Disney is attempting a new strategy focused on building long-term relationships with fan communities beyond a content-centered platform.
The Disney Perks program is available only to Disney+ paid subscribers and requires separate registration. Detailed conditions can be checked on the official website.
Get news in real-time...Go to Token Post Telegram
<Copyright ⓒ TokenPost, Unauthorized Reproduction and Redistribution Prohibited>
