Original Author: shushu
When information begins to have a price, it also gains the possibility of being traded and incentivized. InfoFi (Information Finance) is an emerging track born out of this logic. It no longer views information as a cheap by-product produced by platforms, but as a core resource that can be priced, distributed, verified, and even financialized.
From Kaito, Cookie.fun to Galxe, LOUD, and reputation mechanism-focused platforms like GiveRep and Ethos, InfoFi is no longer just a concept, but a new type of content economic experimental field woven by multiple products, platforms, and mechanisms.
This article will use multiple typical projects as entry points to systematically sort out how InfoFi reshapes information distribution logic, participant structure, and community incentive models through financial mechanisms, and further answer a more essential question: In this era where attention is a scarce resource, who can define the "value of information"?
Kaito (KAITO)
As the proposer and track pioneer of the InfoFi concept, Kaito needs no further introduction. Its native token's total market value currently reaches $455 million, ranking 171st. On May 29th, Kaito launched its official Non-Fungible Token series Kaito Genesis, with a floor price of 2.89 ETH at the time of writing.
Yesterday, Kaito's founder published an article clarifying InfoFi, with the premise that as more users earn points on platforms like Kaito by publishing long-form content, many crypto users believe this information dissemination method brings significant noise to the entire crypto space. Yu Hu explained that each project's Yapper ranking has an independent weighting mechanism - with customizable reward rules based on insights, emotional matching, and other multi-dimensional factors.
The core variables of attention value lie in the differences between communication subjects and content forms. Some projects focus on maximizing brand exposure, such as Loudio's operational strategy - meaning their algorithms pay less attention to content quality and depth. In contrast, other projects tend to cultivate focused in-depth discussions, especially professional debates around specific products, with Infinex being a typical representative of this model.
Kaito's core value is providing customized solutions for different strategies while using content screening mechanisms to support user education and brand awareness - users can quickly establish a brand cognitive map from the types of content incentivized by projects.
Cookie (COOKIE)
Cookie.fun is an instant data panel launched by the AI-driven modular data layer Cookie DAO, originally used for tracking AI Agent-related token information, market sentiment, and social tweets. On May 21st, Cookie DAO announced the launch of InfoFi's first phase, releasing cookie.fun v1.0 alpha and Cookie Snaps, used to analyze crypto projects and KOLs, and obtain high-quality crypto Twitter content rewards. Additionally, Cookie plans to launch a decentralized, community-led reward pool in the future.
Cookie.fun has significant advantages in information coverage and functional openness. The platform provides multi-dimensional indicators including mindshare, price trends, market sentiment, and community tweets. Moreover, most of Cookie.fun's advanced features and data are currently free to use, with only the future Cookie Deep Research module requiring ownership of 10,000 $COOKIE tokens for unlocking, making it more open and accessible compared to Kaito.
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Wallchain Quacks
Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, aimed at measuring and rewarding users with genuine influence in the crypto community. The system comprehensively evaluates users' content dissemination and interaction quality on the X social platform through the Wallchain X Score and Quacks dual mechanism.
The Wallchain X Score assesses users' overall influence on the X platform, while Quacks rewards high-quality content and effective interactions. Users can earn Quacks by contributing valuable content to the Solana ecosystem, and the system uses large language models to analyze content quality, remove noise, and highlight real impact.
Through this mechanism, Wallchain effectively reduces intermediary links between Key Opinion Leaders (KOLs) and project parties, promoting deep binding between KOLs, researchers, builders, and the Solana ecosystem, and providing project parties with a quantifiable measure of community influence.
bam.fun
bam.fun is a decentralized creator monetization platform designed to help social media users of any scale participate in brand marketing and earn income through genuine influence. Whether you have 200 or 200,000 followers, as long as you have a credible audience and authentic interactions, you can instantly participate in brand activities and start earning.
Users simply choose an ongoing brand activity, publish social content according to the activity rules, and the platform will automatically track the content's impact and issue payment. The entire process requires no application or intermediaries, allowing creators to collaborate directly with brands. Over $250,000 has already been distributed to global users through the platform.
bam.fun uses a "Final Impact" scoring mechanism that comprehensively evaluates content value through views, follower quality, and authentic interactions, focusing on identifying credible views from high-signal users and filtering low-quality or inflated engagement. The platform automatically updates data every 6 hours, with no proof submission required, and all earnings and progress can be viewed in real-time in the "My Campaigns" section.
On bam.fun, influence is no longer defined by follower count, but returns to content quality and genuine interactions. It is a new content economy platform where everyone can participate and be paid based on their contribution.
Vly Wheel
Vly Wheel is a social payment tool built for Web3 within the Vly ecosystem, currently used by multiple communities to incentivize social participation. Based on the core design of AttentionFi, it redefines the value distribution of attention by tracking information flow paths across the network, identifying key influence nodes, and distributing rewards based on authentic interactions and conversion effects.
Users can set tasks and reward rules through simple tweet commands (such as #vlywheel), and the Vly Agent will monitor all retweet behaviors within the specified time. After the task ends, the system will randomly select a certain number of participants from the retweeters and automatically complete gas-free token distribution. Based on DIDA technology, even users who have not registered for a Vly Wallet can seamlessly receive rewards.
Vly Wheel does not reward simple traffic, but rewards those who truly promote information dissemination, allowing each hop of influence to be converted into earnings and pushing the Web3 content economy towards a new stage of genuine value distribution.
