Behind the resurgence of BSC, is Binance making another bet?

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Author: Yi Nan

0. Preface

In the tumultuous world of blockchain, there was once a chain that embraced the most complex era's trends in the most minimalist way. It might not have been the most advanced, not the most elegant, and was even seen as a "breeding ground for speculators", but it single-handedly supported an era's prosperity.

This chain is called BNB Chain.

Now, as the traffic focus shifts to Layer 2, Solana, Sui and other public chains, BSC quietly restarts its strategy, with Binance also redirecting its helm, heavily investing in ecological reconstruction. Is this a desperate gamble or a rebirth of an old tree?

In this "empire's comeback" drama, we see not just a chain's update, but a multi-layered collision of faith, strategy, and destiny.

One, Empire Creation: From Binance Chain to Rising Prominence

---"The great river flows east, waves washing away everything." ---

1. Binance Chain

In April 2019, Binance launched the Binance Chain, but it was an "unintelligent chain" - its goal was to support Binance DEX, focusing on transfer speed and stability, without supporting smart contracts, let alone ecosystem building. At the time, this was just a "supplementary chain" in the Binance system, and no one considered it a true Ethereum competitor.

2. BSC (Binance Smart Chain)

However, everything changed in September 2020. BSC (Binance Smart Chain) emerged out of nowhere.

This was an EVM-compatible chain with low gas fees, fast block times, and low deployment barriers. But what truly brought it to the historical stage were two weapons: Binance's resource integration capability and the era's narrative dividend.

BSC had some innovation in its consensus algorithm, using the PoSA (Proof of Stake Authority) consensus algorithm, combining Delegated Proof of Stake (DPoS) and Proof of Authority (PoA) mechanisms, established on a network of 21 validation nodes with second-level block time, capable of building high-speed infrastructure for DeFi protocols. To date, the BNB Smart Chain has 50 validators.

3. BNB Chain

In February 2022, BNB Chain was officially launched, merged from the BNB Beacon Chain (formerly Binance Chain) and BNB Smart Chain (formerly Binance Smart Chain). The BNB Beacon Chain focuses on governance (staking and voting), while the BNB Smart Chain continues to serve as infrastructure, supporting the construction of a massive DApp ecosystem.

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  • From its rise to the second-largest TVL chain during the 2021 DeFi boom, BSC subsequently reflects the traffic absorption and capital fragmentation brought by Solana's "retail magnet" effect and the flourishing of Ethereum Layer 2 between 2024-2025, depicting multiple silhouettes of declining TVL, reduced daily activity, brand narrative vacuum, and regulatory shadows intertwined. The rise and fall, and fall awaiting revival, is the norm of empires - setting the stage for the subsequent "reignition".

III. Dynasty Rises Again: Can BSC Become the New Order's Focus?

"When fortune departs, heroes lose freedom; when time comes, heaven and earth work together."

1. Confidence Restored: CZ's Return and Rebuilding!

  • On September 28, 2024, CZ was released, with the big brother returning. After his release, CZ posted his first tweet in four months, simply greeting the crypto community with a brief "gm".

  • Subsequently, CZ and his sister's active interaction on X ignited community enthusiasm. For example, CZ retweeted a post by community user Mubarak Meme, while his sister went online, transforming into Binance's top customer service, actively responding to community users. This directly boosted Meme coin trading volume, with Mubarak's single-day trading reaching nearly $100 million.

2. Meme Reignited: The Wealth Effect of TST and MUBARAK

$TST

  • The origin was BNB Chain releasing a FourMeme demo video and creating the $TST token in February 2025. After various clarifications and constructions by the big brother, the community jokingly said it was "just like the first time going to a convenience store, wanting to touch but feeling a bit shy". The big brother also stated he was learning. After some twists and turns, $TST directly entered spot trading, shaping the BNB CHAIN wealth effect!

$MUBARAK

  • On March 12, Abu Dhabi Investment Company MGX invested $2 billion to acquire a minority stake in Binance.

  • On March 13, CZ personally retweeted media news about Binance accepting MGX's investment.

  • On March 13, at 2:38 PM (UTC+8), Binance Chinese posted with an image of a "head covered with a cloth".

  • On March 13, at 5:20 PM (UTC+8), CZ only posted the word "MUBARAK" (Arabic for "blessing") and quoted the Binance Chinese tweet, thus opening the prelude to $MUBARAK!

3. Collaborative Expansion: USD1 Stablecoin Ignites New Narrative

Stablecoin Strategic Position Rises:

  • In the post-FTX era, on-chain liquidity increasingly concentrates on stablecoins; the US Senate passed the GENIUS Act9 stablecoin bill with a 66-32 vote, marking the imminent establishment of the US stablecoin regulatory framework.

Trump Family-Endorsed USD1:

  • USD1 is a dollar-pegged stablecoin launched by @worldlibertyfi (WLFI) in March 2025, first minted on Ethereum (ETH) and Binance Smart Chain (BSC), and listed on Binance spot on May 23, 2025.

  • USD1's introduction not only supplements BSC's dollar-denominated asset landscape but also provides a new value anchor for DeFi, GameFi, and Meme tracks.

"$B" Ignition Effect:

  • Initially, $B's narrative was the BNB CHAIN mascot. In May, the BUILDon project officially announced adding $USD1 as a core trading pair, directly linking $B with the WLFI project and transforming it into the core token bound to USD1, beginning to carry USD1's liquidity.

  • Two days after adding the USD1 trading pair, BUILDon announced a USD1 trading competition with Fourmeme platform. In the following days, $B occupied over 50% of the chain-wide $USD1 trading volume, becoming the actual main pool for USD1.

  • Subsequently, BUILDon's listing on Binance Alpha, WLFI's announcement of buying $B, and other positive developments directly drove its market cap, reaching a maximum FDV of $460 million, further igniting BSC sentiment.

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2. AI Empowerment: BNB Chain's Second Growth Curve

According to the official BNB Chain Technology Roadmap 2025 blog, AI is listed as one of the three key focus areas in the future, with core points including a complete closed loop of "data → computing power → applications → tools".

Currently, AI applications on BNB Chain are developing across multiple industries, including:

  • AI Agent Platforms and Launchpads: Myshell, Eliza, Revox

  • AI-Driven Games: World of Dypians, Xterio, SERAPH: In the Darkness

  • AI-Driven Decentralized Social Networks: Tako, Jam.AI

  • AI-Driven Decentralized Finance: Termix, Anon

3. Stake Scheduling: Four Battlelines Intertwined

  1. Sentiment - $MUBARAK and Meme Toolization, attracting user attention;

  2. Value - USD1 deeply bound to BNB Chain, supplementing stablecoin depth;

  3. Incentives - MVB + Alpha Points + opBNB Gas Rebate, stabilizing developers;

  4. Entry - Web3 Wallet + Wallet TGE, expanding on-chain traffic;

Once the four lines converge, coupled with hard tech like AI Hub and Greenfield v2, BSC may compete for the position of "multi-chain AI native traffic portal".

V. Sails Hoisted, Where is the Journey's End?

In the triple vortex of "decentralization × AI × high liquidity", BSC is replenishing with USD1, creating waves with Alpha Points, and laying out the future with AI Hub, attempting to write a new chapter of the "empire".

Binance's empire chooses to return to its most familiar territory, reigniting a new fire.

This bet is about:

Is the echo of faith still there? Can the grassroots uproar rise again? Is the narrative engine still capable of running?

If you still remember the moment you first used PancakeSwap,

If you have felt the "convenience, speed, and fireworks" in on-chain transactions,

Perhaps in this BSC comeback, you will see a glimmer of an old dream rekindled,

History is loading, waiting for that moment to be "confirmed on-chain".

Source
Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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