According to ChainCatcher and DL News, Denny Morawiak, Coinbase's head of German operations, is adopting a "white glove" service strategy to attract high-net-worth individuals in Germany to invest in cryptocurrencies.
As Europe's largest economy, German investors are known for risk aversion, with only 8% of the population holding crypto assets, far below the UK's 25%. Morawiak aims to change Germans' traditional investment habits of relying on savings and pensions by sponsoring Borussia Dortmund football club and organizing elite events, targeting entrepreneurs who have already created wealth.
He stated: "We are a wealthy country, but relatively speaking, the people are not wealthy, which is a pity."
