On the evening of July 12, 2025, the globally leading Web3 education platform Peg Academy seized the opportunity of the East Asian Football Championship (EAFF E-1 Football Champion), partnering with the globally renowned exchange CoinW, successfully hosted the "Peg Chain Journey in China · Chengdu Night" —— an East Asian Cup China-Japan Match Viewing Salon.
The event integrated sports events, social interaction, and private domain connections, attracting nearly a hundred local and surrounding KOLs, KOCs, and core community members, creating a passionate on-site atmosphere with strong content co-creation. As an important stop for Peg's expansion in the Chinese market, the event not only deepened regional community building practices but also provided a real scenario and practical soil for the platform's "education as infrastructure" concept.
Sports + Social: Creating a Community-Driven Gathering Scene
The event was held at a villa garden in Wuhou District, Chengdu, co-organized by Peg Academy and the globally renowned exchange CoinW. Themed "Peg Chain Journey in China · Chengdu Night", the event revolved around the East Asian Cup focal match "Japan vs China", blending barbecue buffet, unlimited drinks, match viewing interaction, and free discussion to create a relaxed, open community atmosphere.
Peg Academy effectively reached and activated local community resources through the strategy of "pre-match private dinner + on-site UGC content incentive + post-match deep connection". Guests included famous traders, senior media professionals, project representatives, and Web3 student club leaders, forming a multi-background target community profile.
To amplify community participation and long-tail impact, Peg specially set up a content incentive mechanism, encouraging on-site participants to publish real-time photos and short videos on social media platforms. Additionally, Peg organized multiple small closed-door private sessions before and after the event, inviting some KOLs and community initiators to discuss course co-building, event collaboration, and university cooperation, reaching preliminary cooperation intentions.
As an important layout in the Web3 education field, this collaboration fully integrated CoinW's resource advantages and Peg's educational expertise. During the event, CoinW demonstrated high recognition of Peg's systematic education system, believing it helps continuously cultivate professional talents for the industry. Through this strategic collaboration, both parties further clarified the "trading + education" ecosystem co-building path, complementing each other's strengths and jointly promoting the landing of compliant educational ecology.
From Content Reach to Organizational Collaboration, Peg Academy Deepens Local Practice
Peg Academy, as a public welfare Web3 organization centered on education, has long been committed to building an open, collaborative, decentralized knowledge dissemination network. The successful Chengdu event marks the platform's official entry into the "education-community-cooperation" trinity practical stage, with community connections shifting from online to offline, from content transmission to organizational collaboration.
Following the Shanghai event's experience, the event focused on the "education as infrastructure" concept, achieving preliminary local community building and resource integration through match viewing salons, private dining sessions, and multiple community interactions. Meanwhile, the platform explored the fusion path of "trading + education" with CoinW, promoting the localization of Web3 education ecology in the Chinese market.
In the future, Peg Academy will continue to promote multi-dimensional practices of course co-building, community operations, and regional cooperation, constructing a sustainable, decentralized educational growth network.
Chinese Market Strategy: From Offline Connections to Ecosystem Co-building
Peg Academy never views the Chinese market as an "emerging region", but as a core fulcrum in its global education ecosystem strategy. Currently, Peg Academy is actively promoting localized course development, regional community operations, and university certification cooperation plans, constructing a sustainable growth model of "education + community + content". In its global landing methodology, Peg Academy consistently adheres to the "education as infrastructure" concept, deploying strategy around three core aspects:
Stratified Education System: Courses cover on-chain data, macro analysis, AI investment research, supporting multi-stage growth paths from beginner entry to professional certification;
Community-Driven Growth: Encouraging user participation in content co-building through Web3 community incentives, forming a decentralized knowledge network among universities, KOLs, and developers;
Long-Termism Layout: Refusing short-term traffic harvesting, focusing on localized content construction and compliant adaptation, consolidating the foundational resilience of the global education network.
As the Peg founding team emphasized: "This event uses sports events as an entry point to connect a larger community. What we truly care about is how to break information barriers through education and establish a future learning ecosystem driven by community and knowledge co-building."
About Peg Academy
Peg Academy is a professional Web3 education academy for global investors, dedicated to building a systematic, practical digital asset learning system. The academy bases its approach on fundamental analysis, on-chain data insights, and macroeconomic linkage mechanisms, combined with AI-driven cutting-edge investment research methodology, helping users master cross-cycle asset allocation capabilities. Simultaneously, Peg continuously explores and incubates quality projects, accompanying investors and entrepreneurs in growth. Adhering to the mission of "breaking cognitive barriers and sharing free trading dividends", Peg Academy is creating an innovative trading education ecosystem, empowering global digital currency, Web3, and AI investors to discover more possibilities in the new financial system.
