In the past three years, Huobi HTX has continuously promoted the transformation and upgrading of the platform from brand reshaping to product innovation, from user growth to global expansion. With the increasing maturity of the HTX DAO ecological governance system, Huobi HTX has gradually completed the transition from a "platform exchange" to a "people's exchange". This article will systematically review the key progress and phased results achieved by Huobi HTX in the first half of 2025 from multiple dimensions such as platform rankings and core data, high-quality asset layout, ecological synergy, product and investment research innovation, brand and operation construction results, and security protection system.
The platform has impressive data and is ranked higher in the world, steadily moving towards the forefront
In the first half of 2025 alone, the number of newly registered users of Huobi HTX increased by 92% month-on-month, exceeding 50 million in total; the platform's asset deposits increased by 14%, exceeding US$6.4 billion; the overall transaction volume increased by 17% year-on-year, and the number of trading users increased by 11% month-on-month. The core data showed an overall upward trend, injecting a rare signal of certainty into the industry. As the world's leading trading platform, Huobi HTX's competitiveness is steadily increasing.
According to Kaiko's second quarter report for 2025, Huobi HTX has risen two places in the ranking of 45 mainstream spot trading platforms in the world, successfully ranked among the top eight in the world, and became the exchange with the greatest improvement in the Top 10. It ranks second in the world in both business and technology dimensions, and is also at the forefront of the industry in the field of "security". In addition, Huobi HTX's ranking in global authoritative data platforms such as Coingecko, CoinMarketCap, DefiLlama, and CryptoRank continues to rise, gradually becoming a first-tier platform in the minds of Web3 users.
Huobi HTX’s organic traffic across all platforms hits a new high
It is worth mentioning that the organic traffic of Huobi HTX platform hit a record high in March, with a month-on-month increase of 127%, becoming one of the fastest growing traffic dark horses in the industry.
Hot assets trigger the wealth effect of the platform, and forward-looking layout helps users enjoy dividends
In the first half of 2025, Huobi HTX's new assets performed amazingly. TRUMP , LAYER, STO and other currencies were all launched by Huobi HTX, and the launch speed was better than other mainstream exchanges. After landing on the platform, many new currencies achieved multiple increases in a short period of time. Among them, TRUMP rose from 10U to 95U, an increase of 850%; AVAAI, a representative of the AI narrative track, rose by 570%; PIPPIN, a representative of the Solana ecosystem, and LAYER, an infrastructure project, rose by 484% and 467% respectively; in addition, STO, SYRUP, SKYAI and other assets also achieved an increase of more than 200%. At the same time, Huobi HTX is also the first echelon of the stablecoin track. Since May this year, Huobi HTX has successively launched six stablecoins: USD1, EURR, USDR, EURQ, USDQ and AETHUSDT. Among them, USD1, issued by World Liberty Financial, a crypto project of the Trump family, is expected to become a future star project in the stablecoin track as the regulation of stablecoins in the United States becomes increasingly clear. Huobi HTX, as the world's first USD1 and the first platform to support TRON chain USD1 recharge, added BTC/USD1 and ETH/USD1 trading pairs in June, and launched a limited-time free transaction fee activity for USD1/USDT trading pairs, further enriching the USD1 ecosystem and seizing the first-mover advantage in the market.
At a time when short-term hot spots frequently appear in the crypto market, projects with real long-term potential and fundamental support are often more worthy of attention and layout. Huobi HTX adheres to the concept of "value investment, early capture, and selection of the best", taking into account both wealth effect and long-term narrative, and has launched the "large MC memecoin Plan" series, weekly increase review and other inventory, selecting high-quality assets with outstanding performance and obvious value potential. Huobi HTX is gradually building a rapid response mechanism of "forecasting hot spots and selecting listed coins" to help users capture early potential investment opportunities.
Huobi H TX High-Quality Assets Gaining List
Ecosystem collaboration deepens, strategic cooperation accelerates implementation
At the ecological level, the HTX DAO governance mechanism is steadily advancing, and community participation continues to increase. In April, the $HTX holding voting tool was launched, and holding users can submit or vote for governance proposals; in July, the coin recommendation governance mechanism was launched, and holding users can vote for priority recommended projects through the HTX DAO Vote Tool, and eventually have the opportunity to be listed on Huobi HTX. Users can jointly participate in major decisions of the platform to realize the decentralized ecological vision of "co-construction, co-governance, and sharing by users".
At the same time, the destruction mechanism promoted by HTX DAO $HTX is also being executed as agreed. On July 15, the destruction of Q2 2025 was completed. A total of about 11.79 trillion $HTX was destroyed this quarter, and a total of about 23 trillion $HTX was destroyed in the first half of 2025. According to the current price, the value is about 41.36 million US dollars. So far, HTX DAO has carried out six destructions since its operation, destroying more than 72.76 trillion $HTX, which is worth more than 136 million US dollars. The destruction of funds is mainly carried out through the Sun.io channel, and the records are open and transparent on the chain. Users can query the specific destruction details through the transaction hash . The $HTX destruction mechanism effectively realizes the logic of value reflux and deflation, provides solid fundamental support for platform assets, and enhances ecological stickiness and user recognition.
In terms of strategic cooperation, Huobi HTX continues to deepen its cooperation with the world's leading compliance service providers. In the first half of this year, it has established in-depth cooperation with crypto asset custody giants Fireblocks and BitGo, and achieved comprehensive upgrades in key areas such as asset security, compliance custody and institutional services. The access to Fireblocks Off-Exchange and BitGo Go Network not only injects industry-leading technical capabilities into the Huobi HTX platform, but also sets a new benchmark in transaction security, operational efficiency and compliance assurance, creating a more efficient, secure and trustworthy professional trading environment for global institutional users.
HTX DAO 2025 Q2 Destruction Announcement
Product functions continue to be updated, and investment and research and development voice lead the industry
In the first half of 2025, Huobi HTX will continue to optimize product experience and launch a number of key features:
- The contract business launched the contract Yubibao and joint margin trading model to help users maximize the utilization rate of funds, and through experience products such as contract experience funds and position 0 yuan purchase, help novices get started quickly at zero cost;
- The custodial sub-account and HTX DAO on-chain voting mechanism are officially launched, bringing users a safer and more flexible trading and governance experience.
- The platform launched a 1:1 exchange channel between USDT and USDD to improve the efficiency of stablecoin use.
These functions have greatly enriched the Huobi HTX product matrix and met the diverse needs of different users for transactions and asset allocation.
In the first half of 2025, HTX Ventures published a number of in-depth research reports and industry opinion articles, continuing to lead the crypto narrative. The content covers hot topics such as " RWAFi and stablecoin payments ", " AI Agents application scenarios ", " On-chain capital flows under macroeconomics ", and " Stablecoins reconstruct global payment weights ". Through high-quality research content and in-depth discussions, Huobi HTX is building an image of a global exchange with both in-depth research and innovative layout capabilities.
The global brand offensive is accelerating + the platform operation "cash ability" helps to improve user experience
In terms of brand marketing, Huobi HTX held 16 offline brand events in the first half of 2025, covering key markets such as Hong Kong, Dubai, Moscow, Istanbul, and Las Vegas, USA, with a total exposure of 274 million and offline service customers exceeding 3,300. In particular, in Bitcoin Vegas, Huobi HTX debuted in the US market for the first time and launched the "Space Check-in" event, attracting more than 400 people to participate on site, successfully igniting the community's enthusiasm. Online, a series of innovative activities were planned, including the Mars Project, the third season of Huobi No. 1 Selection, and the National Fitness on Mars Sports Challenge, which were well received by users, greatly stimulating community activity and enhancing brand recognition.
In terms of platform operation, Huobi HTX launched 8 special events around hot topics such as "Trump Dinner", "Justin Sun on the Global Cover of Forbes", "TRON's New Chapter of Globalization", etc., with an average of more than 20,000 users participating in each event, contributing a total of nearly 25 billion USDT in spot + contract transactions, fully demonstrating the synergy between brand marketing and business drive. At the same time, Huobi HTX has held a total of 55 asset trading events, covering 290,000 people, issuing more than one million rewards, and the spot transaction volume of the event exceeded 7.3 billion US dollars, continuously providing users with a practical experience of "trading is feedback".
Safety and compliance protect user assets, and high-quality services enhance the platform's temperature
In the context of stricter regulation and frequent risk events in the crypto industry, Huobi HTX released a semi-annual security report , continuously strengthening the platform security system, building a multi-level, full-link risk control mechanism, and effectively protecting the safety of user assets.
- In the first half of 2025, Huobi HTX intercepted 15 fraudulent withdrawals and helped recover losses of more than $100,000;
- Assisted in freezing external stolen assets amounting to USD 1.42 million, added over 20,000 black address data, and actively participated in the construction of industry ecological security;
- The platform has sent risk reminders to users more than 2 million times in total, continuously enhancing users’ risk prevention awareness;
- By cracking down on phishing websites, optimizing risk control systems, and strengthening on-chain monitoring, Huobi HTX has formed a full-link security assurance system covering the user side, transaction side, and capital side.
Huobi HTX half-year data inventory (black address interception, fraud tracking) user protection is fully upgraded
As one of the first platforms in the industry to introduce the Merkle tree verification mechanism, Huobi HTX has publicly disclosed reserve data for 33 consecutive months to continuously ensure asset transparency. As of July 1, 2025, the overall reserve ratio of the platform has stabilized at more than 100%, of which USDT user assets have reached 1.8 billion and the platform reserves have exceeded 1.82 billion, achieving net asset growth for four consecutive months. With the continuous rise in core asset reserves, users' trust in the platform has continued to increase. In addition, in order to further improve the auditability and transparency of reserve verification, Huobi HTX has fully upgraded PoR to the TiDB distributed storage architecture, effectively improving data processing efficiency and traceability.
In terms of service experience, in the first half of 2025, Huobi HTX customer service team has served more than 1.36 million users, handled nearly 590,000 key issues, and achieved an overall satisfaction rate of over 82%. Focusing on novice education and user empowerment, the platform launched the "Learn to Earn Coins" activity, which attracted more than 1.6 million learners and more than 330,000 participants, attracting nearly 7,400 new users and promoting the growth of both user education and community activity.
Three years of foundation building, one breakthrough: Huobi HTX is entering the main channel of global speed competition
Since the brand was relaunched in 2022, Huobi HTX has gone through three years of advancement. This "report card" for the first half of 2025 is a concentrated reflection of its core data growth, strong product capabilities, globalization strategy, multi-asset system, compliance and security concept, and brand influence.
In the future, Huobi HTX will continue to uphold the principle of "user first", continue to deepen its efforts in emerging narratives, hot assets, compliance and security construction, continuously consolidate the platform's resilience and competitiveness, and create a trustworthy one-stop crypto financial platform for global users.
About Huobi HTX
Huobi HTX was founded in 2013. After 11 years of development, it has grown from a cryptocurrency exchange into a comprehensive blockchain business ecosystem covering digital asset trading, financial derivatives, research, investment, incubation and other businesses.
As the world's leading Web3 portal, Huobi HTX adheres to the development strategy of global expansion, ecological prosperity, wealth effect, and security and compliance, providing comprehensive, safe and reliable value and services to virtual currency enthusiasts around the world.
