Original | Odaily (@OdailyChina）
Author | Asher (@Asher_0210）
Last night, according to the official announcement from CoinList, the token sale for the football media platform OneFootball (OFC) will officially start at 1 AM Beijing time on July 25.
In this article, Odaily will help everyone understand the basic situation of OneFootball, its token model, token sale details, and discuss whether it is worth participating.
OneFootball: Aiming to Become the World's Largest Football Media Platform
OneFootball is a football media platform owned jointly by clubs such as Real Madrid, Barcelona, and Bayern Munich, and collaborates with over 200 clubs, leagues, and football associations, including Serie A and Major League Soccer. Its goal is to allow over 34 million football fans worldwide to enjoy exclusive content, live match broadcasts, breaking news, highlights, scores, and more, enabling fans to navigate the football world and redefine the fan experience.
OneFootball has an extremely large user base. According to Google Play data, OneFootball has over 50 million downloads and 1.62 million reviews.
OneFootball data on Google Play
According to ROOTDATA, as early as April 2022, OneFootball announced the completion of a $300 million Series D funding round, led by Liberty City Ventures, with participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group, and Alsara Investment Group.
In the same month, OneFootball announced the establishment of OneFootball Labs, aimed at solving fragmented and outdated fan engagement models. OneFootball Club built a universal fan pass and open data standard, writing fan data into an on-chain social graph, enabling every company in the football world to create value for its core contributors - 3.5 billion global fans. In OneFootball's future vision, fans, creators, and brands will converge in an open, dynamic ecosystem based on on-chain identity infrastructure.
OneFootball Platform General Manager Vincent Schalk stated,
We have created a single, unified identity system for fans - a universal on-chain fan pass. You can decide when and how much data to share, clubs and brands can obtain the insights they need to provide a better experience, and as a fan, you won't be treated as a commodity. When you do all this, everything becomes better: ticketing, sponsorship, even the way fans and clubs interact. It's a win-win situation for everyone. Tokenization opens up a whole new way of thinking about value exchange. We are building a future where fans are not passive consumers, but active participants, co-creators, and stakeholders.
In June 2024, through a strategic partnership with Mocaverse, they launched Football ID to enhance football fans' experience and retention. Football ID users will be able to receive various rewards and experiences, supported by the Animoca Brands ecosystem and over 400 partner companies signed with Mocaverse, including GameFi, IP, sports, music, and other fields.
Listed on CoinList for Token Sale on July 24, with FDV of $50 Million
Specific details of the OneFootball (OFC) token listing on CoinList are as follows:
Sale Date: 1 AM Beijing time on July 25 - 1 AM on August 1;
Token Allocation: 6% of total token supply;
FDV and Sale Price: Sold at a $50 million FDV, with a token price of $0.05;
Token Unlock: 25% unlocked at TGE, with the remaining 75% to be linearly unlocked in December after TGE;
Subscription Limits: Minimum purchase of $100, maximum of $250,000.
OFC Token Economic Model: Over 50% of Total Supply Allocated to Community
According to official information, the total supply of OneFootball token OFC is 1 billion, with the following allocation:
Community, Ecosystem, and Partners: 51%, 510 million tokens, 17.84% unlocked at TGE, remaining to be linearly unlocked over 24 months after TGE;
Strategic Sales: 15.03%, 150.3 million tokens, 1.89% unlocked at TGE, remaining locked for 6 months after TGE, then linearly unlocked over 18 months;
Team: 7.5%, 75 million tokens, locked for 21 months after TGE, then linearly unlocked over 30 months;
Advisors: 6.5%, 65 million tokens, locked for 12 months after TGE, then linearly unlocked over 30 months;
Community Sale: 5%, 60 million tokens, 25% unlocked at TGE, remaining to be linearly unlocked over 12 months after TGE;
Treasury: 5.3%, 53 million tokens, 15% unlocked at TGE, remaining to be linearly unlocked over 48 months after TGE;
Liquidity: 4.45%, 44.5 million tokens, fully unlocked at TGE;
Token Listing Contributors: 4.22%, 42.2 million tokens, 0% unlocked at TGE, remaining to be linearly unlocked over 12 months after TGE.
OFC Token Economic Model
OFC Token Unlock Diagram
OneFootball Season 2 Points Activity Still Ongoing
From the token economic model, it is evident that OneFootball is likely to reward early platform participants. The ongoing Season 2 points activity can be participated in for "zero cost" to earn more BALLS points. The activity link is: https://ofc.onefootball.com/s2/.
STEP 1. After entering the Season 2 points activity interaction link, click "Sign in" in the top right corner to log in via wallet or by linking X account.
STEP 2. In the Activities section, complete corresponding tasks to earn BALLS points, with most tasks being social-related.
STEP 3. In the Referrals section, earn additional BALLS points rewards by inviting friends.
Summary
At a time when BTC continues to break historical highs and Ethereum is approaching $4,000, OneFootball's token sale at a $50 million FDV is actually quite an attractive pricing.Moreover, TGE will unlock 25%,which means that users participating in the sale are likely to recover their initial investment immediately after the token goes online, with relatively low risk. However, its unlock period is too long, with the remaining 75% being released gradually over a year, so even if one can make money, the profits may not be too high, making it less suitable for players seeking short-term gains.
But more notably, even if one does not intend to participate in this CoinList token sale, the recent interaction tasks are worth paying attention to. Based on OneFootball's token model, over half of the tokens are allocated to the community, ecosystem, and partners, and some of these tokens may be rewarded to early interactive participants during TGE, so the ongoing second-season points activity is worth participating in with "zero investment".
