I. Seven Years of Consistency, Trusted by Millions of Users

Since its establishment, Hotcoin has successively obtained the MSB financial license in the United States and the AUSTRAC regulatory qualification in Australia, always adhering to the principle of "safety, compliance, and user-first", rooted in Asia and expanding globally, gradually growing into a cryptocurrency trading platform with international influence. By 2025, the platform has been operating for seven years with zero security incidents, serving millions of registered users worldwide, with nearly 500 listed cryptocurrencies, covering trading categories including spot, contracts, Non-Fungible Token, OTC, and other diverse ecosystems.

In terms of compliance construction, Hotcoin has successively obtained the MSB financial license in the United States and the AUSTRAC regulatory qualification in Australia, and is actively expanding compliance layouts in major crypto markets such as Hong Kong, Spain, and the Middle East, continuously strengthening its brand positioning as a "global trusted trading platform".

These achievements not only confirm the platform's comprehensive capabilities in safety, stability, risk control, and service but also provide a solid underlying support for this brand visual upgrade. We believe that a truly reliable brand not only needs strong product capabilities but also requires an continuously evolving language of expression.

II. Conveying Unchanging Trust with Evolving Language

Brand evolution often begins with a visual language innovation. In the past few years, Hotcoin used a classic blue and white Logo as its brand identifier, adopting a brand tone that was more vibrant and emphasized return expectations, constructing an image of an active, young, and explosive trading platform.

However, with the globalization and diversification of user structure, we realized: a truly globally trusted brand needs a more steady, credible, and modern way of expression.

Therefore, Hotcoin will officially launch its brand visual system in 2025, comprehensively renewing its color system, graphic language, and brand tone while retaining the spirit of "growth". This upgrade is not a simple color or logo change, but an important step for Hotcoin to move from a "functional platform" to a "trusted brand". The new visual language, with "trust, safety, internationality" as core keywords, comprehensively shifts the brand language towards "professional" and "safe", becoming an image of a compliant trading platform serving global users.

We use an upward trend Logo, integrating the most pleasing color system and unified font system, hoping to convey a clear signal: in the constantly evolving wave of the crypto world, Hotcoin will always stand by its users.

VI. Becoming a Trusted Partner in the Crypto World

This brand upgrade is not only a renewal of visual language, but also a solemn expression of Hotcoin's brand vision for global users.

In the past seven years of development, we have grown from an emerging trading platform to a comprehensive crypto asset service platform serving millions of global users, holding multiple compliant qualifications, and covering diverse product lines including spot, contracts, Non-Fungible Token, OTC, and more. However, what truly defines us has never been trading volume or ranking, but our original intention of "built for users".

We believe: A truly powerful brand is not built on stimulation or gimmicks, but on repeatedly fulfilling promises and delivering services.

In the context of the crypto world accelerating integration with the real economy, Hotcoin will continue to build a global financial connector based on "compliance, safety, transparency, and supportiveness".

We aim to:

Be a platform with warmth - accompany users' growth and understand their concerns;

Be a responsible platform - proactively comply, protect assets, and avoid risks;

Be a trustworthy brand - maintain the power of "stability" regardless of market conditions;

Continue doing what we have always been doing - your transactions, our consistent commitment.

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