The rise of "soft gambling" such as opening blind boxes and winning discounts in raffles reveals the addictive business model

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Author: John Wang, Crypto KOL

Translated by: Felix, PANews

A girl bought 3 Pop Mart blind boxes and filmed a leisurely unboxing video on TikTok. She whispered, "I hope I get the sleepy bear... but honestly, any cute one will do."

A boy tears open a $500 Pokemon booster box during a livestream, eyes fixed on the camera. "If I don't get a PSA 10 Charizard, this entire box is worthless," he mumbles.

Gambling isn't always about poker chips and slot machines. Sometimes it looks like pink rabbits, blind boxes, and whispered TikTok videos. Between retail therapy and roulette, a new behavioral habit targeting female consumers is emerging. The same random reward mechanism, but with completely different stakes, atmosphere, and psychology. This is "Softcore Gambling": a soft casino aimed at comfort rather than conquest.

[The rest of the translation follows the same pattern, maintaining the original structure and translating all text except for specific terms and names as instructed.]

The feminine side of gambling is not about chasing a big prize. Rather, it's about chasing a feeling: that moment before the box opens, before the roulette wheel stops spinning, or before a limited-time purchase appears. This effectively proves that happiness can be bought for ten dollars. And this makes the "possibility economy" the most addictive casino on Earth.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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