In the crypto industry, "brand" is often a difficult word to define. It is neither built on advertising budgets like traditional tech companies nor can it completely rely on the personal charisma of founders. Especially when users are spread globally with diverse cultural backgrounds, how exactly does a platform express "who we are"?

In July 2025, Bybit provided its own answer: "#IMakeIt".

This is a brand renewal and a structural experiment. It not only includes updates to Lite App, visual system, and payment products, but also attempts to open a collective expression about identity, self, and belief through a phrase that can be repeated, rewritten, and reconstructed by everyone - "I Make It".

One of Bybit's youngest management members, Claudia Wang, was responsible for driving this project to fruition.

When she took over as Bybit's global brand head at 24, she faced significant attention and questioning. But as she believes in the "I Make It" concept, true growth often comes from persisting in doubt and proving oneself through challenges.

In her view, "I Make It" is more than just a brand language; it's a restoration of the crypto native user's spirit: a daily practice about choice, persistence, and participation.

So, where did this brand renewal come from, and where will it go?

The following is her narrative: about the formation of ideas, path design, and her own practice and experience within it.

I. What Kind of Activity is "#IMakeIt"?

"I": Giving Every User a Sense of Participation

"Bit by bit, step by step," was the first words of Bybit founder Ben Zhou when starting his business.

In the cycle of "Listen, Care, Improve", Bybit overcame numerous difficulties with the belief of "putting users first". As of May 2025, Bybit's global registered users have exceeded 74 million, marking its growth as one of the world's leading crypto trading platforms.

Always putting users first and being friends with users is Bybit's core experience. It is precisely because of this that the team ultimately chose "I" as the core symbol of its brand culture and visual system - if every "I" can find a sense of participation in this system, then the brand is truly established.

In Bybit's brand dictionary, "I" is not just a letter in a sentence, but a structural design about identity, expression, and relationships.

Claudia: "I" represents innovation, also symbolizes infinity, and simultaneously represents "me" - every user can achieve themselves on the platform. Additionally, "I" has a bit of Noah's Ark metaphor. For every person who wants to be propelled, we are that ship that can take you further and safer.

Every "I" deserves to be seen.

This concept is reflected not only in the ideology but also permeates every detail of products, design, and service.

Claudia: We are about to launch an App Lite version with minimalist design and simultaneously complete a comprehensive App interface upgrade, with the new user experience going live by month's end. Simultaneously, the visual language will be more humanized, concise, and quality-oriented. In the second half of the year, we will launch a series of new products and asset services including Card Pay, further promoting the popularization of cryptocurrencies.

Moreover, to truly implement "I" globally, Bybit has designed differentiated implementation plans in different countries:

· In Brazil and Argentina, users can scan to pay, supporting not only US dollars but also crypto assets like Solana and XRP, with up to 10% cashback in some regions. Crypto assets are entering daily consumption scenarios as a "lifestyle";

· In Southeast Asia, Bybit is deeply cultivating communities, creating knowledge entry points for users through educational content and local languages;

· In Europe, the platform focuses on strengthening compliance systems and asset selection diversity to build user trust.

"We don't want to push a standardized template, but hope that every 'I' can define its own version of Make It," Claudia said.

II. The Future Has Arrived: Telling Bybit's New Story

If you walk into Bybit's Dubai office, you'll discover an interesting phenomenon: no executive has a private office. Ben and Helen work at a high table in the open area, with the tea room right next to them, and anyone getting water will encounter them.

This seemingly simple space design actually reflects the deep logic of corporate culture.

"We want everyone to maintain high-frequency communication without a door blocking interaction. At the same time, we want to minimize hierarchy within the company," Claudia explained.

She shared a snippet from when she first joined: "I was Helen's Business Manager at the time, and she often guided me on many things. Out of habit, I called her 'Helen Teacher', but she firmly refused to let me do so. At Bybit, everyone calls each other by their first names, including our CEO Ben."

At Bybit, the flat management structure not only brings efficient workflow but also sparks an "Always Day One" entrepreneurial spirit. Here, every idea might be seen, and every employee is encouraged to propose innovations and personally drive their implementation. All of this is the daily practice of the "I Make It" spirit.

Claudia once participated in a brand design project where the first draft was excellent, and the team initially thought it could go live directly. But after submitting it to Helen and Ben for review, they still provided meticulous modification suggestions, such as:

· Is this color sensitive to certain religions?

· As a female designer, have you conducted research on male users?

Ben once told the team: "You must take yourself seriously first before others will take you seriously." This statement is both a personal reminder and applicable to products. When the team truly does things to the extreme, users will feel trust and value.

In Claudia's view, "I Make It" is not just an external slogan, but the team's real state day after day:

Claudia: I've always believed that Bybit has a very clear spirit of consistently maintaining standards and raising requirements. Even when not in difficulties, this attitude is equally important—it drives us to continuously raise our goals and approach higher standards. "I Make It" is essentially the embodiment of this belief.

How to transform "I Make It" from a slogan into a recognized and memorable brand expression is the challenging problem they are continuously solving. The hardest part is not designing a set of symbols, but establishing a consensus.

Claudia says we hope that when people see an "I", they think of Bybit, and even recognize that the "orange I" is our brand logo, which is actually quite challenging.

To this end, the Bybit team attempts to embed "I" into product naming and brand identification systems, gradually building a cognitive path around "I". For example, copy trading is iCopy, liquidity products are iFlow, and the incentive mechanism is called I Make It Possible.

Next, Bybit plans to expand "I" into more concrete role paths—from content co-creators and ecosystem builders to growth partners for a new generation of crypto users; meanwhile, new tags like "#BuildOnBybit" have quietly gone online, connecting developers, partners, and community participants.

In summary, whether it's the brand renewal's visual language, the persistence in user stories, or the team culture's pursuit of excellence, Bybit's proposed "#IMakeIt" is not just a slogan, but a continuously evolving system of engineering.

It grows from users and is simultaneously shaping users.

"Brand is not the work of one department," Claudia says. "It's a construction jointly participated in by everyone."

And this construction of "I Make It" has only just begun.

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