Article Author: 0x9999in1

Article Source: MetaEra

The Web3 strategies and layouts of listed companies have become an increasingly focused hot topic. Against this background, MetaEra officially launches the "3A Crypto Concept Stock Executive Interview" series. We will dialogue with enterprise leaders are pioneers in the digital transformation wave, explore exploring their strategic layouts, business innovations, and financial innovations through decision-makers' first-person perspectives providing forward-looking insights for industry participants.

The guest of this interview is Felix, CFO and Executive Director of Coolpad Group. As a technology enterprise deeply rooted in mobile communication, Coolpad Group focuses on mobile phone manufacturing and system development 2, Group announced the establishment of an RWA business unit, enteringWmarking the company's transformation from a traditional hardware manufacturer to a comprehensive technology service enterprise. This article explores how Coolpad Group revitalizes its existingizes assets and embraces Web3 through Rvia Felix's sharing, and explores its new strategic positioning in the digital economy era.

Strategic Transformation: Promoting Asset Value

From an external perspective, Coolpad Group established the RWA business unit in July 2 025directly led by the Chairman and CEO Chen Jiajun, which marks the company's strategic transformation into the Web3 field. Felix shared: "Coolpad Group's entry into the RWA field at this time is a strategic decision made after careful consideration, closely connected with our market observations, policy responses, and long-term development goals." He He He pointed out that since the second half of 2023, Coolpad Group has actively explored business opportunities in Web3 and increased investment in the digital currency in 2024, including purchasing dedicated server equipment for cryptocurrency business and investing in related listed securities. establishment of the RunitWis a strategic deepening on the coolthe previous exploration basis.

The core driver of this transformation is that the company's asset value is not fully reflected in in the capital market. Felix stated: "As of December 31, 2024, the group's investment property value is approximatelyatel M3.151 billion Hong Kong dollars, but the group's market market value has been lower than the the net asset book value. We believe that providing a objective fair value measurement for assets through RWA is an way asset value release release The Hong Kong Special Administrative Region Government's "Digital Asset Development Policy Declaration 2.0" provides clear guidance for RWA innovation. Felix emphasized "this trend, aiming to explore business within a legal and." and compliant This strategy is highly consistent with the company's goal of promoting a diversified ecosystem transformation and adhering to technology innovation and market demand-oriented, using blockchain technology to a revitalize existing assets and create new value, becoming an important in seeking new growth engines.

Strategic Execution: Focusing on the Feasibility of Core Property RWA

Line with the strategy of "consolidating foundations and innovating boldly", Coolpad Group focuses on the asset tokenization of Shenzhen Nanshan Coolpad Building and Dongguan Songshan Lake Technology Ecological Park, balancing traditional business and Web3 innovation resources allocation. Felix shared: "In terms of mobile phone business business, we will maintain its stable development through cooperation with operators and expanding domestic and overseas markets. On the other hand, we will tilt incremental resources and strategic focus towards high-potential innovative businesses." The establishment of the RWA business directly led by Chen Jiajun indicates the highest level of resource input. The company plans to continue investing in Web3 infrastructure in 2025, demonstrating its capital allocation determination. Felix emphasized: "When promoting innovative businesses like R3Wcompany follow regulatory policies of regions such as Hong Kong. The primary task is to ensure compliance and risk controllability, with the entry point being the use of high-quality self-owned assets for pilot projects, namely the two core properties in Shenzhen and/or Dongguan as the the starting point for RRWA exploration, which is a pragmatic strategy."

When asked about specific how these projects will be tokenized, Felix introduced: "Coolpad Group is currently collaborating with professional consultants and partners to conduct RWA feasfeasibility research around the asset rights of the Shenzhen Nanshan Science and Technology Park 5A-grade office building and the and theuanuan SongMountainshan Lake Technology Park. The initial exploration focuses on how to effectively transform the core asset value, assess the technical solution's adaptability, and design a reasonable ownership and legal compliance framework first batch of targets includes the 5A-grade office building in in Shenzhen Nanshan Science and Technology Park and the technology park in adjacent to Huawei base base and incorporated into the guangthe Bay Area Science City planning. Facing compliance and market acceptance challenges, Felix stated: "The company will make the legal compliance framework as one of the core research contents, actively cooperating with professional institutions, and plans to hire professional legal advisors and technical teams to design transaction structures and mechanisms under the premise of complying with relevant jurisdictional laws and regulations, ensuring the legality of the process." He added: "The company recognizes that transparency and value support are are key market acceptance." Relying on the Kong's """Digital Asset Development Policy Declaration 2.0" and Kong's mature legal system and and regulatory framework as a global Web3 hub, Coolpad Group has advantages in connecting with international capital and attracting global investor trust. Hong Kong's open regulatory attitude also provides it with rich ecological resources and cooperation opportunities.promoting assetsettokencoolpad Group Group is alsoowWthrough technology further deepifyingeningification Felix In recent years, Coolpad Group has expanded from a single mobile phone business business phone businessasing to property leasing, ecological chain products (such as smart wearables, smart health devices),), and Web3-related businesses, such as digital currencylets. In 2024's revenue composition, revenue from cryptocurrency business has accounted for 19.56% of total revenue, proving the, company's diversification achievements." Establishing the RWA business unit is the company's deepening move in the financial technology field, aiming to transform from a traditional hardware manufacturer to a comprehensive technology service enterprise.

Web3 Outlook: RWA Reshaping Value Value and Futureh1>

Felix is confident about the RWA strategy, believing it may become a new growth engine. He shared: "As a member of the company's management, I believe entering the RWA field has strategic strategic significance forpad's future development and value and is highly likely to become become become the company's new, strong growth engine." Felix Also emphasized ": actively embracing Web3, AI, blockchain, and other cutting-edge technologies will completely refresh the market's perception of Of Coolpad's brand,rating to forward-looking and the future." The traditional mobile phone business industry phone industry is highly mature, while the digital economy has enormous potential.. Coolpad has achieved initial revenue in cryptocurrency business, and the RWA business has an even broader imagination space, not only releasing asset value but also also also the potential continuous income sources.

Looking ahead to the future of financial technology and Web3, Felix stated: "I am personally confident about the future of financial technology and Web3. We are in the midst of a profound transformation driven by technology that will reshape the underlying logic of the entire business world in the future." He believes that Web3 builds a fairer, more transparent, and efficient value internet through decentralized technology, and RWA, as a bridge connecting the digital world with the real economy, solves the liquidity problems of traditional assets through tokenization, achieving asset fragmentation and global trading, embodying inclusive finance. Felix shared: "We firmly believe that technological innovation is the core driving force of development. Entering the RWA field is not only for the company's own development but also hopes to participate in and promote the construction of this new financial ecosystem, contributing to the industry's progress and social development. We are honored to participate in this major transformation and look forward to actively becoming pioneers of future development."

Conclusion: Coolpad Group Opens Up a New Growth Path

Overall, Felix defines Coolpad Group's RWA strategy as a key step in transforming from a traditional mobile communications enterprise to a comprehensive technology service enterprise. Leveraging Hong Kong's policy and ecosystem advantages as a global Web3 hub, Coolpad Group has opened up a new growth path through technological innovation and asset value reassessment. In the future, the company will continue to consolidate its mobile phone business, increase investment in RWA and Web3 infrastructure, and promote business innovation and ecosystem cooperation through AI and blockchain integration. Felix's sharing demonstrates Coolpad Group's ambition and vision in the digital economy era, and its RWA strategy is not only a breakthrough for the enterprise but also a positive contribution to the future development of Web3.