After being suspended due to safety concerns in 2024, the livestream feature on pump.fun has now made an impressive comeback, helping the PUMP Token price surpass the $3 billion mark.
pump.fun reaches $3 billion in capitalization thanks to livestream, confidently competing with Rumble and Kick
On September 14, the PUMP Token of the memecoin platform pump.fun surpassed the $3 billion Capital mark for the first time, less than two months after its ICO in late July. This impressive growth was not only due to the green color spreading throughout the market, the PUMP buyback campaign, but also the impressive return of the livestream feature on pump.fun, attracting a large number of users and creators back to the platform after a long period of "silence".
Over the past month, the PUMP Token price has recorded a growth of more than 123%, from $0.0034 on August 16, the PUMP price has exploded, peaking at $0.00867 and is currently hovering around $0.0078.
PUMP Token price movement in the last 24 hours, screenshot on CoinGecko at 02:45 PM on 09/15/2025
Livestream on pump.fun - from "nightmare" to motivation for revival
Crisis Phase 2024
pump.fun first launched the livestream feature in mid-2024. However, after only a few months, this feature quickly lost control and became a double-edged sword, when pump.fun's content censorship system was almost loose, users operated freely without being bound by any regulations or monitoring mechanisms.
More and more livestreams appear with offensive, inhumane, and even illegal behaviors, only for the purpose of attracting attention to Token Sale, all of which have caused many users to label pump.fun as a form of "dark web" on the blockchain.
In November 2024, the crisis erupted when these malicious clips went viral on social media, sparking a wave of fierce protests from both the crypto community and mainstream media.
Under enormous pressure, pump.fun was forced to suspend all livestreams indefinitely, and risk losing the trust of users, investors, and creators.
Transformation in 2025
By 2025, pump.fun had restored its livestreaming feature. Unlike the previous period when it was almost “free”, this time the platform applied a series of new regulations, clearly stating prohibited behaviors such as self-harm, violence, harassment or broadcasting illegal content.
Thanks to these changes, livestreaming on pump.fun is no longer the “Wild West” of 2024, but gradually becoming more regulated, significantly limiting offensive incidents. The platform also proactively orients the community in a more positive direction, with content that is both safe and engaging enough to retain users, while helping Pump.fun avoid media risks.
To reinforce its image, pump.fun also sponsors Basedd House , a group of creators XEM the “gold standard” in pump.fun’s livestream community with content that is both fun and compliant.
Thanks to these strategic changes, pump.fun not only escaped the crisis but also turned livestreaming into a new pillar of growth. The feature that was once considered a “double-edged sword” has now become the main engine to attract creators, investors and the community back, laying the foundation for the breakthrough that brought PUMP Token to the $3 billion Capital mark.
Memecoin Bagwork leads the memecoin livestreaming trend
One of the Token leading the livestreaming trend is the Bagwork memecoin, which is associated with fitness content creator Bradley Martyn and the anonymous dev pair behind the Bagwork Token .
Bradley Martyn is a prominent figure in the global gym and fitness community, with a large fan base on YouTube, Instagram and X. He is famous for his extreme dislike of other people touching the hat he often wears. Martyn once “gave” Twitch streamer StableRonaldo a slap when he tried to snatch his hat, creating a meme that went viral in the fitness world.
Meanwhile, Bagwork is a Solana memecoin deployed on pump.fun by two young anonymous developers. Instead of promoting it in the usual way, they chose a strategy of pulling a prank every day to attract attention and push up the price of the Token. Before meeting Martyn, the duo shocked the world by running onto the field during the Dodgers vs. Rockies game in MLB and livestreaming a dev shaving his head.
On September 12, two devs went to ZOO Culture Gym, where Martyn was livestreaming. After a few minutes of chatting, one of the devs approached, asked to take a photo, and suddenly snatched Martyn's hat right on the air. Martyn's reaction was immediate, as he slapped the troll right in the face.
$BAGWORK Pumps After Bradley Martyn Gym Incident. 🤯
— Gemnl (@GemnlDotNet) September 11, 2025
THREAD 🧵 pic.twitter.com/bzF6mdeGyv
This moment was clipped and quickly spread on X and the crypto community. Instead of receiving criticism, the slap accidentally became a catalyst for pumping Bagwork's price.
In the immediate aftermath, Bagwork’s market Capital skyrocketed from $131,150 to over $28.5 million, with the dev duo behind the project having amassed $168,260 in bounties as of press time.
Bagwork Token 1h movement, screenshot from DEX Screener at 02:55 PM on 09/15/2025
Bonus received for Bagwork Token creator
Comparison with Rumble and Kick
While Bagwork made a splash on pump.fun, many were quick to put pump;fun's livestreaming feature next to traditional platforms like Rumble and Kick for comparison.
According to data from Streams Charts , in the most recent week:
- The Rumble Medium around 79,000 concurrent XEM .
- Kick far outpaced it with about 719,000 XEM.
- Twitch still holds the throne with over 2 million concurrent XEM .
On the other hand, pump.fun does not release official XEM figures, nor has it been verified by any tracking platform. Instead, co-founder Alon Cohen only emphasized that the number of concurrent livestreams on pump.fun has surpassed Rumble, currently at about 10% of Kick and reaching about 1% of Twitch's market share.
already flipped Rumble in terms of average number of concurrent live streams
— alon (@a1lon9) September 13, 2025
currently inching at ~1% of Twitch's market share and ~10% of Kick's market share
we're nibbling on their lunch and COMING FOR MORE
Although it cannot be verified with transparent figures, this statement shows pump.fun's ambition to bring memecoin-related livestreaming into a truly competitive field with traditional giants. In particular, pump.fun's biggest advantage lies in the Creator Rewards mechanism, allowing streamers to earn money directly from Token, something that Rumble and Kick have not been able to bring to their creator community.
Alon also announced a series of benefits for streamers on pump.fun, including: receiving instant Creator Fees, which can be 100 times higher than other platforms, having an immediate XEM , free clip cuts on the platform, and 24/7 support from the pump.fun team. In addition, he also affirmed that big creators can contact the team directly for additional support, even though the platform is currently "overloaded with requests".
already flipped Rumble in terms of average number of concurrent live streams
— alon (@a1lon9) September 13, 2025
currently inching at ~1% of Twitch's market share and ~10% of Kick's market share
we're nibbling on their lunch and COMING FOR MORE
pump.fun takes back the throne, leads the memecoin launchpad race
Since LetsBONK first surpassed pump fun in terms of Token launched, Token “graduated” and volume, pump.fun has quickly regained its position, taking back 95% of the market share in terms of Token created daily, while LetsBonk has plummeted as the top Token Issuance have left the platform en masse.
Statistics of daily Token issued on memecoin launchpad platforms. Source: Dune - @beincrypto
In the past 24 hours, pump.fun has issued 31,021 additional Token with over 277 Token graduating, attracting over $1.3 billion in volume over the past week.
Statistics of Token created and graduated on pump.fun in the last 24 hours, Source: Dune - @adm_tech
Weekly volume statistics on pump.fun, Source: Dune - @adm_tech
pump.fun has also now reached $841.1 million in cumulative revenue from charging 1% transaction fees on issued Token transactions.
Accumulated revenue and daily revenue statistics of pump.fun. Source: Dune - @adm_tehc
From a feature that almost destroyed the platform, livestreaming has now become pump.fun's growth weapon. The explosion of PUMP Token and the unique livestream culture are making this memecoin-issuing platform stand out more and more on the crypto map.
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