Meme coins on BNB Chain have plunged as much as 90% in the past day, wiping out millions of dollars in investor Capital as the Chinese meme bubble burst.
The rapid losses have left traders questioning whether these meme coins offer sustainable returns or are just speculative traps.
BNB meme coins plummet as ' BNB Meme Szn' collapses
In October, many BNB based meme coins had explosive price surges. For example, PALU increased 1,693% after being noticed by Binance founder CZ and listed on Binance Alpha .
Furthermore, the coin 币安人生 (Binance Life) reached its peak market value of $500 million yesterday. Another coin, '4,' also increased more than 600 times in what the community called the ' BNB meme szn.'
However, the rally appears to have reversed. The meme coin BNB market suffered a dramatic crash, with most Token falling by around 90% in just 24 hours. This sudden collapse has sparked widespread criticism from the community.
“Not only are we at the top of crypto, stocks ath, you have BNB meme draining the last bit of liquidation . Tell me why we're going down,” one analyst wrote .
Meme coin BNB drops 81%–96%. Source: X/Whale_GuruFurthermore, while the rapid price increases brought millions of dollars in profits to many traders , the sharp decline also led to similar losses. According to on chain analysis from Lookonchain, one trader (0x2fcf) withdrew 5,090 BNB worth about $6.6 million from Binance to chase the meme price increase .
“He spent 3.475 BNB ($4.54 million) to buy $币安人生, $客服小何, $PUP, and $哈基米 — all of which are currently at a loss,” the post said.
Here are the details of the whale transactions:
- Binance Life: Whale bought 8.97 million Token for 2.555 BNB ($3.3 million) — now at a loss of $439,000.
- 客服小何: Bought 16.31 million Token for 760 BNB ($993,000), currently down about $700,000.
- PUP: Bought 5.19 million Token for 105 BNB ($137,000), loss of about $47,000.
- Price: Invested 55 BNB ($67,000) for 4.84 million Token, now down about $5,000.
In total, the wallet is holding an unrealized loss of around $1.2 million.
Rug pulls, FOMO and lessons for meme coin traders
Meanwhile, one analyst also suggested that many of these coins were subjected to a ' Rug Pull' along with HODL, a leading Token in the recent BNB meme coin rally , as its price collapsed along with others.
“I don't need to convey the irony of that chart being rug with that code, but the lesson here – for all of us – is that if you don't get into the anonymous 95% of meme coins early, you're very likely being put in an EL (Exit Liquidity) position,” the analyst said .
He added that investors chasing hype risk getting stuck in unsustainable cycles, urging participants to focus on established 'blue-chip' meme . According to Durden, early positioning remains the most important factor for success in meme trading — a principle he summarized as,
“When in doubt, remember BEOBEL: Be Early Or Be Exit Liquidity.”
The collapse of China-themed BNB meme Token highlights the fragility of hype-driven markets and the potential risks inherent in short-term meme coin bubbles. This abrupt change raises the question of whether the BNB meme wave is truly over or just a brief pause before the next speculative rally.
