City Protocol is building the IP capital market — turning intellectual property into trillion-dollar on-chain assets.
Capital markets have helped public companies like Apple and Tesla grow into trillion-dollar giants. Meanwhile, intellectual property—one of humanity's most valuable assets—has long been trapped in royalties, licensing, and fragmented transactions, lacking transparency and liquidity. Disney, with a market capitalization of $200-300 billion, demonstrates the immense value that can be unlocked when creativity and capital markets meet.
City Protocol has changed this landscape: through a decentralized IP protocol, City Protocol has built the foundation for an on-chain IP capital market—creators can access capital from day one, the community shares in growth, and investors gain access to a new class of assets with the same liquidity and scalability as traditional markets.
Backed by the world’s top Web3 investors and building an integrated ecosystem – encompassing IP certification, growth engines, and an on-chain issuance platform – City Protocol is pioneering a Web3 IP capital market capable of unleashing a trillion-dollar potential.
Today, every idea can become a capitalized cultural asset; every community can become a co-creator; and every investor can capture the growth dividend of the next great IP with unprecedented 100 times efficiency.
What is City Protocol?
City Protocol is a decentralized IP protocol whose mission is to liberate cultural and narrative assets from closed systems, incorporate them into on-chain capital markets, and realize tradable, investable, and scalable cultural assets.
In the traditional model, IP growth relies on centralized platforms or publishers, and creators are constrained by platform rules, capital, and distribution channels. Early creative ideas are easily buried, and profits are captured by intermediaries. City Protocol's breakthrough lies in introducing on-chain capital market logic:
- Disintermediated issuance: Ideas can be tokenized from Day 1 and directly access liquid markets for pricing and financing;
- Community co-building model: Supporters are no longer just consumers, but co-owners of the IP, able to accompany its growth in the early stages and share in the economic benefits;
- Cultural assetization: Creativity is no longer just a work of art, but a cultural asset with financial attributes that can be traded, combined and expanded.
Through this infrastructure, City Protocol supports the entire life cycle of IP from birth, growth, to sedimentation:
- Birth stage: decentralized issuance and capital support to solve the cold start problem;
- Growth stage: Community-driven content production and distribution channels to achieve sustained diffusion and narrative accumulation;
- Sedimentation stage: On-chain financial instruments and index products make the long-term value of IP capturable and investable.
Ultimately, City Protocol has built an IP Capital Market, where IP no longer relies on a single platform or issuing institution, but is jointly shaped by the community and the market to achieve sustainable circulation and value growth.
Team and financing background
City Protocol's core team combines native crypto backgrounds with traditional entertainment and financial resources. Team members have been deeply involved in the development of leading Web3 projects such as Animoca, The Sandbox, Dapper Labs, and Memeland , and have also accumulated extensive experience at traditional financial and cultural institutions such as HSBC, MediaAsia, and LVMH . This cross-disciplinary background gives City Protocol a unique advantage in connecting innovative on-chain gameplay with real-world resources .
In terms of financing, City Protocol has received support from top institutions such as Jump Trading, Dragonfly, and CMT Digital, providing strong capital market support for its construction of the IP capital market.
City Protocol Core Product System
City Protocol's core product system is built around the entire process of IP assetization, forming a closed-loop ecosystem covering four core components: IP Verification Layer, IP RWA (i.e. IP Strategy), AI + Growth Scaling Engine, and Launchpad.
This product ecosystem transforms creativity into truly tradable and investable assets from the outset. The IP verification layer ensures the authenticity and copyright ownership of each work, establishing a trustworthy on-chain environment for creators, communities, and investors. The micro-IP strategy enables small, early-stage IPs to obtain financing and liquidity support, allowing creators and communities to share in the value of growth, ensuring that creativity is capitalized from the outset. The AI + Growth expansion engine, through intelligent tools such as City ID, Viral City Engine, and Totem Toy City, helps creators amplify the influence of their IPs, achieve exponential dissemination, and propel virtual IPs into real-world brands. Finally, the launchpad, a distribution platform purpose-built for IP projects, provides fair and transparent listing and trading mechanisms to protect creators' rights.
The four major modules work closely together to build a complete on-chain ecosystem from creative incubation, promotion, circulation to governance, enabling creators, communities and investors to participate and create value together in the same ecosystem and share the dividends of cultural asset growth.
Future Outlook: City Protocol brings unlimited potential to the IP market
If DeFi has brought the capital market into the on-chain era, then City Protocol’s vision is to bring the cultural and narrative markets into the on-chain era as well.
- This is unprecedented empowerment for creators . No longer constrained by centralized platforms or intermediaries, they can quickly launch, raise funds, and promote their own IP directly to the community, significantly lowering the barrier to entry and transforming creativity from an idea into a tradable, scalable asset.
- For supporters, this is the first time they can participate in the growth of cultural assets as true "shareholders," rather than just passive consumers. Community participants can directly share in the early value and long-term benefits of IP, becoming co-builders of the cultural ecosystem.
- For the entire industry, City Protocol is driving the IP ecosystem from a closed to an open one, from opaque to programmable, and from a single point of value to a composable capital market. IP is no longer just content or entertainment products, but a cultural asset with financial attributes and investment potential.
Ultimately, City Protocol is not just a technical protocol, but a renaissance of the IP capital market , making IP transactions 100 times easier. It raises a fundamental question:
When financial assets and physical assets can be put on the blockchain, traded, and combined, why can't cultural and narrative assets?
City Protocol is the answer to this problem—it builds an on-chain, end-to-end IP infrastructure , enabling creators, supporters, and investors to co-create value within the same ecosystem. It not only empowers cultural assets with financial attributes but also opens up a sustainable, transparent, and decentralized future for the entire IP industry.
In this ecosystem, every creative idea can become a capitalized cultural asset, every community member can become a value co-creator, and every investor can participate in the early growth of the IP market. This represents a comprehensive upgrade of the traditional IP industry and the starting point for an on-chain cultural capital market.
