Digital advertising company Thumzup Media is introducing Dogecoin as a means of user rewards. This system allows content creators to receive real-time cryptocurrency rewards for posting reviews of advertisers' products.
The biggest problems with existing fiat currency settlements are international remittance fees and settlement delays. Blockchain-based transactions eliminate bank intermediary fees and the need for a one-day wait. Cost efficiency is dramatically improved, especially in advertising reward models where micropayments are recurring.
Thumzup believes Dogecoin's low transaction fees and fast settlement make it a good fit for the advertising rewards model. The company already holds 7.5 million Dogecoins and is actively participating in the Dogecoin ecosystem, investing $2.5 million in mining companies.
This is likely to have an impact on Korea as well. As shorts and live commerce advertising proliferate, the problem of micropayments is becoming more severe. If successful cases emerge, domestic platforms are likely to consider this approach as well.
However, technical verification and regulatory approval are prerequisites. Thumzup plans to proceed in stages, starting with pilot testing.
