Animora Global Inc.'s ecological blueprint, centered on the "Internet of Value," integrates the pet economy, data ownership, public welfare incentives, and Web3 infrastructure, creating a new value network that interweaves digital and real-world elements for global users.
Eco-innovation: From consumer behavior to digital rights
Animora transcends the limitations of traditional consumption and membership points, transforming real-world behavior, consumption, and data into digital rights that are verifiable, settleable, and governable. Users' purchases on PetVerse Mall and 0xMart are no longer simply transactions; they are converted into on-chain NFT certificates and incentives, thus realizing the value flywheel of "consumption as rights, data as assets."
Technical Architecture: Blockchain × NFT × DePIN
Animora's technology system consists of multiple sections:
Marvin NFT: A digital certificate that unifies identity and rights, can be bound to devices, stores, or blockchain gaming scenarios, and supports upgrades and governance voting;
$MARVIN token: Total supply: 100 billion. Serving as a unified settlement layer, it undertakes incentive distribution, task rewards, and public welfare fund injection functions.
DePIN Network: Through the PoC (Proof of Contribution) mechanism, it transforms the real data collected by devices into auditable assets on the chain, establishing a low-cost, highly reliable physical infrastructure network;
Foundation Governance: The Marvin Planet Foundation is responsible for token issuance, treasury custody, and transparent auditing to ensure compliance and accountability mechanisms are implemented.
Economic model: dual circulation of incentives and public welfare
Animora utilizes a unique "incentive + charity" dual-drive model. For every $MARVIN transaction, 1% is automatically allocated to an ecosystem incentive pool, and another 1% to a public welfare fund pool for animal rescue and social responsibility projects. Transparent on-chain ledgers and usage tags make the flow of funds traceable, traceable, and auditable, truly making charity a sustainable public good.
Application scenarios: consumption, community, blockchain games and cross-border cooperation
Animora has been applied in multiple scenarios:
PetVerse Mall: Combining trendy toy IP, blind boxes, and offline immersive stores, it provides young users with emotional value and a digital collection experience.
0xMart: Every click, task, and ad interaction on the mall generates an on-chain token and earns users incentives, enabling them to achieve "consumption is charity";
Blockchain games and NFTs: Device data is linked to NFT upgrades, creating a “play-mine-use” value cycle.
Cross-border cooperation: Establish strategic cooperation with North American pet brands, blockchain auditing agencies and payment service providers to provide industry endorsement for ecological expansion.
Global Strategy: Compliance and Expansion in Parallel
Animora has secured $8 million in angel funding during its pre-incorporation phase, with investors including Silicon Valley blockchain funds and Asian venture capital firms. Going forward, the company will focus on applying for regulatory compliance licenses (MSB/KYC/AML/Travel Rule) and expanding into global markets. The company plans to establish an ecosystem in 10-15 cities within 18 months, with a deployment of over 100,000 devices.
Founder's Perspective
Alex Zhao, founder and CEO of Animora Global Inc., said: "Animora's mission is to make data a true asset, to make consumption truly beneficial, and to ensure that incentives truly give back to society. In the ecosystem we are building, users, developers, merchants, and institutions are no longer isolated individuals, but rather form a network of shared and co-built resources through open protocols. Animora is more than just an application; it is the public foundation of the future value internet."
About Animora Global Inc. Founded in 2025 and headquartered in Colorado, USA, Animora Global Inc. is committed to building a value-based internet ecosystem that integrates the pet economy, Web3 applications, and public welfare incentives. Its subsidiaries include PetVerse Mall, 0xMart, Marvin NFT, $MARVIN, and the DePIN Network. Integrating the foundation's compliant governance mechanisms, the company aims to build a transparent, sustainable, and globally influential digital value system.
