The famous American fast food chain Steak 'n Shake has just attracted attention when it announced the establishment of a strategic Bitcoin reserve (Bitcoin Treasury), formed entirely from revenue received through Bitcoin payment transactions at its restaurant system across the United States.
In a post on social media X last Friday, the company asserted:
This announcement quickly received a strong response from the Bitcoin community, especially in the context of a wave of large businesses in the US increasingly interested in holding digital assets under President Donald Trump.
Steak 'n Shake Donates to Open Source Bitcoin Development
Not only does Steak 'n Shake collect Bitcoin, it also announced that it will donate 210 satoshis (about $0.23) for every meal paid for in Bitcoin. This amount will be sent to the non-profit organization OpenSats, which specializes in supporting programmers contributing to the Bitcoin Core project and developing open source code in the Bitcoin ecosystem.
This is XEM a bold move, demonstrating the long-term commitment of this 90-year-old brand to accompany the sustainable development of the Bitcoin network - what many experts call the "digital gold" of the 21st century.
Revenue growth spurts thanks to Bitcoin community
Steak 'n Shake will start accepting BTC payments from May 2025, across all its US restaurants. Although the company has not disclosed the percentage of revenue coming from Bitcoin transactions, recent financial figures show the positive impact of this customer group.
In the second quarter of 2025, Steak 'n Shake's revenue reached $69.3 million, up 12% year-over-year. Notably, the company recorded a 10.7% increase in same-store sales thanks to the Bitcoiner community. The growth continued in the third quarter, with a 15% increase, indicating that the trend of customers using Bitcoin is expanding.
