Pump.fun is expanding beyond its meme coin origins – what does that mean for PUMP?

Pump.fun, a leading launchpad on Solana, known for fueling the memecoin craze, is expanding its scope to include the launch of a Utility Token.

News of the move has sent the platform’s native Token PUMP up more than 7% in the past 24 hours, to $0.0046 at the time of writing.

Pump.fun eyes utility Token after raking in $850 million in meme revenue

According to Pump.fun, thousands of startups have tested Tokenize on the platform in its early stages, with some projects reaching valuations in the hundreds of millions, and in some cases, billions of dollars.

However, the company also acknowledged that the boom has exposed underlying structural problems, including liquidation gaps and unsustainable Token models that hinder long-term viability.

The company now says the new operating framework addresses these challenges, allowing the new project to launch a utility Utility Token without the old limitations.

Utility Token projects always have great growth potential; after all, onchain Capital for tech products is what made crypto successful in the first place, and this trend will continue to dominate for many years to come,” the project on Solana explains.

Pump.fun emphasizes that the revamped infrastructure directly addresses the inherent pain points of emerging crypto teams. These include the challenge of being found, accessing liquidation, communication, and onboarding.

By lowering these barriers, the company hopes to accelerate the process of bringing high-potential startups onto the blockchain, thereby driving wealth creation within its ecosystem.

“Pump.fun's primary goal is to create wealth effects within its own ecosystem by helping to Tokenize the world's highest potential opportunities,” the unit said.

With this move, Pump.fun shows its ambition to move beyond its memecoin roots and position itself as a credible player in the broader decentralized startup economy.

Meanwhile, the move comes amid intensifying competition among launchpads, especially from rivals building on Binance Smart Chain like FourMeme.

It also coincides with a sharp decline in meme coin volume since early 2025, putting pressure on platforms that rely solely on speculative Token launches to diversify.

Furthermore, this decision comes as Pump.fun navigates recent controversies, including rug-pulls andabuse of the livestream feature.

In response, the platform restructured its operations, introduced tighter oversight, and tweaked community features in an effort to restore developer and user trust.

Despite these issues, Pump.fun remains profitable . The platform says it has generated more than $800 million in revenue since its launch in January 2024.