Sony is preparing an important strategic move in the US financial technology market: the group plans to launch a USD Peg stablecoin in 2026, to be directly integrated into its product ecosystem such as PlayStation, games, digital services and even anime. This is XEM part of Sony's expansion plan in the US - a market that contributes about 30% of the group's total global revenue.
Sony’s stablecoin is intended to be a payment method that will enable faster, more stable transactions and significantly reduce costs compared to traditional credit cards , which have high processing fees. With a huge PlayStation user base in the US and a sharp increase in demand for digital payments from 2025 onwards, Sony wants to create its own financial infrastructure layer to control the user experience and reduce its dependence on the traditional banking system.
In preparation for this launch, Sony Bank has officially applied for a banking license in the US. At the same time, the bank also cooperated with Bastion - a startup specializing in stablecoins and digital asset custody infrastructure, backed by Coinbase Ventures. Bastion will be responsible for the entire large-scale stablecoin issuance, reserve fund management and provide safe custody services for Sony Bank during the operational phase.
