Kalshi signs exclusive deal with CNBC

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Kalshi signs exclusive deal with CNBC, bringing real-time predictive data into the media ecosystem of the world's largest financial channel from 2026.

Kalshi signs exclusive deal with CNBC

On December 5, Kalshi , the leading Prediction Market platform in the US, announced a multi-year exclusive partnership agreement with the world's leading financial television channel, CNBC.

CNBC x Kalshi

The leading business news network integrates the leading prediction market.

Kalshi's data will supercharge CNBC's reporting: unfiltered, accurate and market-driven.

A new era of media is here. pic.twitter.com/9s1qzWUAPz

— Kalshi (@Kalshi) December 4, 2025

Kalshi “on air” on CNBC

- Under the newly announced agreement, starting in 2026, CNBC will directly integrate Kalshi's real-time predictive data into its entire content ecosystem, including:

  • Core financial TV shows like Squawk Box, Fast Money, “Closing Bell”, “Power Lunch”, etc.
  • Breaking economic news, in-depth commentary and market analysis.
  • CNBC digital platforms: website, mobile app, CNBC Pro.

- Notably, CNBC will set up a specialized forecast ticker, displayed continuously on the screen similar to the Nasdaq index ticker or Bitcoin price. This ticker updates in real time the probability of economic, political, and financial events, such as the probability of the FED raising or lowering interest rates or the probability of inflation next month increasing beyond forecast.

Why CNBC Chose Kalshi

- CNBC President KC Sullivan said the prediction market is emerging as one of the fastest and most accurate tools for analyzing macro trends in a context where financial markets are constantly volatile due to unpredictable events.

- Instead of relying on emotional judgments or subjective forecasts from experts, investors today need more objective probability data to make decisions. At the same time, many large investment funds are also directly integrating forecasting models into their trading strategies, making the prediction market an important component of the modern financial analysis system.

- Sullivan commented:

“Prediction markets are changing the way investors and business leaders understand the world. Kalshi’s data is a powerful addition to our financial journalism.”

- Kalshi is now a fully licensed and regulated prediction market platform in the US, outperforming other competitors like Polymarket in terms of legal framework.

- In addition, outstanding statistics are showing that Kalshi is currently the leading prediction market platform in the US. Thanks to its legal advantages and high data quality, Kalshi is becoming the place where many financial institutions, media corporations and professional investors "choose to entrust their gold" to access legal, transparent and highly reliable forecasting models.

- Most recently, the platform successfully raised $1 billion in November, raising its valuation to $11 billion, making the two 29-year-old co-founders the youngest billionaires in the history of the prediction market industry. Kalshi's market ecosystem is also constantly expanding, covering everything from politics, economics, sports, weather to corporate events.

CNBC appears on Kalshi

- It doesn't stop there, CNBC even appears right on Kalshi's platform, a collection of event markets hand-picked by the CNBC editorial team.

- This is not just a simple aggregate portfolio, but a data space designed to serve the analytical needs of professional investors: displaying real-time probability developments, comparing pre- and post-event volatility, and integrating relevant financial news streams.

- CNBC's proactive build on Kalshi shows that the largest financial news network in the US is XEM the prediction market as an important data layer on par with stock indexes, bond yields or traditional macro data.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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