In the vibrant world of Web3 and crypto, building a brand and growing a community is a major challenge for new projects, especially when entering a promising market like Vietnam. Four.meme , an innovative memecoin project, partnered with Followin to implement a strategic marketing campaign to enter the Vietnamese market within just four weeks.
Results: 400,000 impressions and 18,000 interactions , exceeding the project's target of 200,000 impressions and 10,000 interactions. So what did Followin do to achieve these impressive numbers? Let's explore the details in the article below.
Campaign Overview: From Awareness to Community Growth
- Campaign objectives
- Increase Four.meme brand awareness within the Web3 community in Vietnam.
- Community growth and increased engagement on social media platforms.
- Achieved 200,000 impressions and a 5% conversion rate within 4 weeks of campaign launch.
- The campaign was divided into two distinct phases:
- Phase 1: Awareness & Education. Focus on building brand awareness for Four.meme and generating 200,000+ impressions .
- Phase 2: Community Growth & Engagement Increase engagement through activities such as minigames , AMAs , and airdrop campaigns to achieve a conversion rate above 5% .
Implementation strategy: Combining Branding and Performance Marketing
Followin implemented this campaign with a multi-channel and multi-format strategy to optimize reach and effectiveness:
- Create a strong brand identity through In-App Channels
Followin has used channels within its app to reach potential users directly within the Vietnamese crypto community. These channels include:
- Project Page : Detailed introduction to Four.meme and the project's highlights.
- Press Release and Featured in Latest News : Including Four.meme information in official articles helps increase the project's credibility.
- Banner Ads and Keyword Placement : Promote Four.meme in prominent positions on the Followin app.
These channels help Four.meme stay present throughout the user's information search journey , thereby increasing brand awareness and effectively reaching the community .
- Combining Social Media Marketing and Viral Mechanics
Social media is a crucial part of this strategy. With X (Twitter) and Telegram as its primary channels, Followin has:
- Create viral posts to attract attention from the Web3 community and meme lovers.
- Encouraging sharing, retweeting, and tagging friends helps the campaign spread quickly and easily.
- Minigames and reward campaigns are linked to social media activities, creating numerous opportunities for users to participate and share.
- Minigames & AMAs: Enhancing Engagement and Building Connections with the Community
Minigames are a key element that helps Four.meme attract a large number of participants while maintaining a high level of engagement:
- Minigames 1, 2, and 3 are implemented through Rewards Center Campaigns on Followin, allowing participants to easily receive rewards and access Four.meme.
- AMA Sessions : Followin organizes AMA sessions with airdrop rewards to increase community engagement, answer questions about the Four.meme project, and enhance trust and transparency within the community.
Thanks to these activities, Four.meme not only gained initial attention but also maintained long-term user engagement.
Campaign results: Successfully exceeded KPIs.
Followin's campaign not only met but also exceeded its initial goals :
- 400,000 impressions were recorded, exceeding the campaign's target of 200,000+ and doubling the KPI .
- Posts on Twitter and social amplification activities help achieve a powerful reach.
- 18K interactions demonstrate that users not only see the information but also actively participate, share, and interact with the campaign.
- Strong growth on social media platforms, especially X.
- Minigames and AMAs help increase engagement and build trust within the crypto community.
Effective strategy analysis: Why was the campaign successful?
- Effectiveness of a multi-channel approach
Followin adopted a multi-channel, multi-format strategy, combining in-app channels , social media , minigames , AMAs , and media coverage . This not only helped the campaign maintain a continuous presence but also created a strong ripple effect , contributing to organic growth .
- Natural interaction from the community
Viral mechanics (sharing, retweeting, tagging friends) strategies help increase organic reach without large advertising costs. Web3 community participation is voluntary and based on the real value that Four.meme provides.
- Encourage user interaction through minigames and AMAs.
Minigames and AMA sessions not only help Four.meme attract participants but also maintain long-term community engagement, helping to build a passionate community around the brand.
Conclusion: A successful Web3 Marketing model - making the project easier
The Followin x Four.meme campaign is clear evidence that community growth and brand building in Web3 can be achieved with effective marketing strategies without a large budget. By applying viral mechanics , building relationships with the community , and leveraging diverse marketing channels , the campaign not only met but exceeded its KPI targets.
Key highlights of the campaign :
- Exceeded KPIs in terms of impressions and interactions.
- Create a passionate community , ready to trade and committed to long-term engagement.
- Optimize marketing costs while achieving powerful communication results.
Thanks to its powerful viral marketing mechanism and innovative marketing strategy , Followin has proven that building a brand and community in Web3 is achievable with a reasonable budget while still delivering exceptional results.
