In the highly competitive crypto industry, building an effective marketing strategy is essential not only for strengthening brand awareness but also for cultivating long-term relationships with users.
CoinEx, a global cryptocurrency exchange, partnered with Followin to execute a series of high-impact marketing campaigns designed to grow its user base and reinforce its position in the Vietnamese market.
Below is a breakdown of the key highlights from this long-term collaboration.
- Partnership Background & Objectives
With a strong focus on expanding in Vietnam, CoinEx selected Followin as its strategic marketing partner to reach and engage local crypto communities.
The collaboration aimed at:
- Strengthen brand visibility
- Acquire new users
- Maximize engagement through press releases, in-app content, and social media initiatives
- Marketing Strategies Implemented
Category | Description | Quantity |
Project Page | A detailed project information page on the Followin platform, helping your project easily reach users and providing key information about products, services, and development roadmap. | 1 |
Press Release Publish | Publishing and optimizing press releases, including translation and posting content for targeted markets. | 32 |
Latest News | Providing quick updates on important project events, helping users stay informed in real time. | 18 |
Rewards Center | Running minigames/giveaway campaigns inside the app to attract user participation and engagement. | 2 |
Advertising Display | Enhancing project visibility through ad placements on the Followin platform, including banners and in-app promotions. | 2 |
Booking KOLs | Connecting with KOLs to promote the project and increase brand awareness across social platforms. | 1 |
- Achievements from Followin’s Campaign Execution
- Strong Brand Visibility Across In-App Channels
From Q4/2024 to Q2/2025, Followin supported CoinEx in publishing:
- 32 press releases
- 18 quick news updates…across Followin’s website and mobile app.
Key outcomes include:
- Significant growth in impressions & views: CoinEx content attracted large-scale visibility and high engagement across Followin’s user base.
- High community participation: Campaigns such as Airdrop Programs drew thousands of participants, strengthening recognition and connection with Vietnam’s crypto community.
- Strong engagement rates: Push notifications to Followin users improved click-through rates (CTR), driving traffic directly to CoinEx campaigns.
| Category | Total Impression | Total Page View | Engagement Rate (%) |
| Project Page | - | - | - |
| Press Release Publish | 187000 | 25570 | 14 |
| Latest News | 88921 | 6394 | 7 |
| Advertising Display | 78400 | 7823 | 10 |
| Total Impression | Total Participants | Conversion Rate (%) | |
| Rewards Center | 7090 | 776 | 11 |
| Note | |||
| Booking KOLs | Followin provided CoinEx with a list of high-quality KOLs that have been verified through multiple Followin campaigns for direct collaboration. | ||
- Boosted Engagement Across Social Media
CoinEx amplified campaign performance through optimized presence on both Facebook and X (Twitter).
- Social posts were tailored to each platform to maximize reach and relevance.
- Growth in followers and improved community interaction strengthened overall brand sentiment.
- Optimized ad placements:
- High-visibility banners inside the Followin app
- Timely push notifications helped users stay updated with CoinEx promotions and events.
- Followin’s Value-Added Support
Followin played a critical role in enabling CoinEx to maximize marketing performance through:
- Strong Technical & Strategic Support
- Push notification service
- PR support
- KOL marketing
These tools enhanced reach, improved campaign efficiency, and boosted user interaction across multiple channels.
- A Comprehensive Marketing Ecosystem
From ad management to event execution, Followin provided a full-stack suite of marketing solutions, helping CoinEx:
- Improve conversion rates
- Strengthen user retention
- Build long-term growth momentum
- Conclusion
The partnership between CoinEx and Followin delivered outstanding results, strengthening brand presence and deepening user engagement within the Vietnamese crypto market.
With Followin’s end-to-end marketing support, CoinEx achieved its strategic objectives and built a powerful, long-term communication foundation with its target audience.
This case study demonstrates how choosing the right marketing partner can drive sustainable growth and long-term success in the Web3 industry.
