- Event Overview
Memeverse: Side Quest Party was a special entertainment and networking event within GM Vietnam 2025, co-hosted by Four.Meme and Followin. Unlike traditional Web3 meetups, Memeverse Side Quest brought meme culture to the center stage-fun, creative, humorous, chaotic (in a good way), and full of energy-creating a space that felt both “alpha-rich” and “full vibes” for the blockchain community.
Core Objectives
- Connect the blockchain community: investors, traders, builders, founders, meme enjoyers - everyone in one open and energetic ecosystem.
- Share & discover alpha: market insights, emerging trends, and new investment opportunities.
- Create a unique networking experience: turning conversations into memorable and fun micro-adventures.
- Promote meme culture within Vietnam’s crypto ecosystem and expand it internationally.
Core Message
“Memes bring the community together.” Memeverse Side Quest emphasized that memes are more than entertainment—they are cultural bridges that make Web3 more approachable, connected, and expressive.
Event recap: https://www.youtube.com/watch?v=yUF-uz7Nz4o
- Media Impact & Community Reach
The event generated a strong ripple effect before, during, and after its launch, becoming one of the most prominent side events in terms of media impact at GM Vietnam 2025.
- Event Attractiveness
- 775 total registrations
- 419 approved attendees
- 251 actual check-ins
The high conversion rate reflects strong appeal, especially for an event with a fun + meme + alpha personality.
- Media Performance
- 519,747 total impressions
- 314,747 pre-event impressions - strong hype from the moment of announcement
- 89 media posts from Followin, Four.Meme, and partners
- 115,000 impressions from KOLs and influencers
- 5.5% engagement rate - significantly above average for offline Web3 events
- Networking Value
- Sparked high-quality conversations between traders, founders, investors, and builders
- Created a rare offline space for meme enjoyers - a community typically dispersed online
- Enabled natural alpha sharing thanks to the young, creative, open-energy event experience
- The event received support from:
- 18 Vietnamese media partners
- 4 global partners
- 2 Chinese partners
This expanded the reach of Memeverse beyond Vietnam and highlighted the power of combining meme culture, networking, and alpha-driven interaction.
- Event & Communication Strategy
Event Planning Framework
Four.Meme x Followin built the event based on three foundational elements:
- Emotion-Driven Venue Setup
- Vibrant Memeverse concept with internet-culture-inspired visuals
- Meme Wall for user-generated memes and comments
- Meme photo booths & props encouraging natural social content
- Multi-Layer Gamified Experience
- Treasure Hunt: find hidden “alpha clues”
- Kahoot Alpha Quiz: Web3 knowledge with meme twists
- Stamps & Rewards: more participation = more rewards
- High-Value Networking
- Open layout to spark spontaneous conversations
- Meme “conversation starters” placed around the venue
- Onsite team facilitating introductions between founders, VCs, builders, and KOLs
Communication Strategy
- Pre-Event
- Cross-channel pre-event content on Followin, Four.Meme, and media partners
- KOL seeding to hype the Memeverse concept
- During Event
- Mini-interviews
- Real-time content from Treasure Hunt & Kahoot
- Post-Event
- Video recap
- Photo album
- Partner-led coverage
Special Partner Support
- 2 Diamond & 6 Gold Sponsors enhanced the experience and diversity of activities
- 27 media partners (Vietnam, Global, China) created rare international coverage for a GM side event
Sponsors and media played a key role in amplifying Memeverse Side Quest’s professionalism and reach.- Attendee Profile - The Fuel Behind the Memeverse Hype
- Key Audience Groups
- Crypto KOLs & meme creators
- Traders & active investors
- Web3 builders & founders
- VCs & institutional investors
- Meme enthusiasts from both Vietnam & international communities
- Onsite Participation Levels
- 76% engaged in networking
- 64% joined the party & chill zone
- 58% participated in Treasure Hunt & Kahoot
These are exceptionally high engagement rates, proving that the event perfectly matched the authentic behavior and desires of Web3-native communities.- Event Experience & Onsite Activation
Memeverse Side Quest was designed to be fun-first but still deeply meaningful for networking and alpha sharing.- Creative Experience
- Vibrant visuals and meme-inspired aesthetic
- Meme boards, sticker zones, photobooths built for organic social content
- Engagement Activities
- Treasure Hunt: gamified alpha discovery
- Kahoot Quiz: fun and competitive Web3 trivia
- Mini Meme Contest: unleash creativity
- Networking Zones
- Music + games + open layout → easier conversations
- Natural flow encourages founders, investors, and builders to exchange insights and opportunities
- Onsite Performance
The event maintained:- High engagement throughout
- Consistent user-generated content
- Smooth coordination across organizing teams
- Conclusion
Memeverse Side Quest - GM Vietnam 2025 proves that when "meme culture" is combined with networking and alpha sharing, we can create a Web3 event model that is both engaging and highly effective.The event not only provided a creative playground for the crypto community but also introduced a new blueprint for Web3 brands aiming to:- Increase their presence within the community
- Connect with users and Web3-native audiences
- Build unique, never-seen-before experiences within the GM Vietnam 2025 ecosystem
With over 519,000 total impressions, 89 media mentions, 251 high-quality check-ins, and a high participation rate across system activities, Memeverse Side Quest stands as a testament to how Web3 events can perfectly balance entertaining experiences, meaningful connections, and strong investment efficiency.
