- Event Overview
As part of the GM Vietnam 2024 - the biggest Web3 event of the year, Followin hosted the Summer Night Bash on June 7th, 2024 in Ho Chi Minh City, creating an inspiring space for blockchain and Web3 enthusiasts. This wasn’t just a meetup it was a strategic touchpoint where Vietnam’s Web3 community connected deeper, stronger, and more diversely than ever.
With youthful summer energy, vibrant music, and a modern atmosphere, the event delivered an explosive night of experience and high-quality networking.
- Main Objectives
- Connect builders, projects, investors, and KOLs across the Web3 ecosystem.
- Create opportunities for creators, investors, developers, and project teams to expand their networks.
- Introduce Followin as an efficient tool for navigating Web3 information.
- Provide a relaxing and entertaining summer networking experience aligned with the GM Vietnam 2024 vibe.
- Core Message
“Summer Night Bash is where Vietnam’s Web3 community connects deeper, understands the market better, and enjoys the true summer vibe.”
Media Impact & Networking Value
- Event Highlights
- 345+ KOLs, builders, and investors attended
- 32+ Web3 media partners
- 9+ sponsors
- Media Results
- 400,000+ impressions from organic activities
- Over 100 posts/stories/tweets from attendees
- Strong coverage from 32+ media partners before, during, and after the event
- Networking Value
- A dedicated space for creators ↔ builders ↔ investors ↔ project teams to meet and exchange
- Numerous new relationships formed during the event
- Enhanced brand visibility for Followin within the Vietnamese Web3 community
Summer Night Bash became one of the most well-attended and widely-covered side events during GM Vietnam 2024 in Ho Chi Minh City.
- Event & Communication Strategy
To attract hundreds of attendees during GM week, Followin executed a multi-layered strategy focused on KOL Activation - Community Amplification - Event Experience.
- Multi-channel, Multi-layered Outreach
Followin combined:
- Direct industry networks: builders, KOLs, VCs
- GM Vietnam 2024 partnerships
- Connections with Web3 communities & guilds
This ensured the event reached the right audience: crypto KOLs, investment TikTokers, notable traders, community admins, and Web3 project founders.
Approach methods:
- Personalized invitations
- Referral chain activation (KOL invites KOL)
- Cross-media collaborations with major Web3 communities and channels
Pre-Event Communication - Building the Hype
- Announcement posts for guests, partners, and sponsors
- Summer Night–themed teaser visuals
- KOL seeding to create natural reach
- Media partners amplifying content throughout the campaign
Support From the Ecosystem
- 32 media partners amplifying the event
- 9 sponsors contributing value and attractive rewards
Thanks to this strategy, a large number of KOLs attended voluntarily, without paid bookings - demonstrating the organic appeal of the event concept and its strong community value.
- Attendees: The foundation that creates the event’s strong networking power
The event attracted 345 guests from diverse sectors and roles, forming a multi-layered interactive network.
Audience Group | Quantity | Percentage |
KOLs & Crypto Creators | 114 | 33% |
Traders & Active Investors | 97 | 28% |
Communities & Project Teams | 76 | 22% |
Builders & Web3 Developers | 41 | 12% |
Venture Capital Representatives | 17 | 5% |
Key Highlights:
- A high percentage of KOLs created a strong media impact.
- All 5 key groups in the Web3 ecosystem were present.
- A balanced mix of traders/investors and builders helped elevate the quality of conversations and networking.
- Event Experience: Execution & Onsite Activation
Followin focused on crafting a seamless experience across every moment and space of the event.
- Venue & Concept
- “Summer Night” concept - youthful, modern, and perfectly aligned with the GM2024 vibe.
- Warm-tone lighting, a dedicated photo booth, and a VIP check-in area for KOLs.
- Music & chill zone featuring a live DJ that kept the energy flowing throughout the night.
- Onsite Activities
- A mini sharing session from Followin on how to leverage Web3 intelligence effectively.
- Networking circles tailored for builders, investors, creators, and VCs.
- Minigames and giveaways from event sponsors.
- Guest Journey
- Fast-track check-in for KOLs.
- Dedicated staff escorting KOLs to priority areas.
- Photo & video shooting to generate abundant organic content for social sharing.
- Conclusion: Summer Night Bash - A Signature Highlight of GM Vietnam 2024
Summer Night Bash proved that a successful Web3 offline event is not defined only by attendance numbers but by the quality of connections, the density of KOL participation, and the natural media amplification it generates.
Followin created a truly meaningful gathering for the Vietnamese Web3 community, a place where insights, experiences, and new relationships were formed.
The event has become a strong blueprint for brands looking to use offline events as a high-impact, sustainable channel for community growth.
