In the fast-paced world of Web3 and crypto, building brand awareness and growing a community are major challenges for new projects, especially when entering a high-potential market like Vietnam. Four.meme, an innovative memecoin project, partnered with Followin to launch a strategic marketing campaign aimed at penetrating the Vietnamese market within just 4 weeks.
The results: 400K impressions and 18K interactions far surpassing the project’s initial targets of 200K impressions and 10K interactions.
So what exactly did Followin do to achieve these remarkable numbers? Let’s dive into the details below.
- Campaign Overview: From Brand Awareness to Community Growth
- Campaign Objectives
- Boost brand awareness for Four.meme within the Vietnamese Web3 community.
- Grow the community and increase engagement across social platforms.
- Achieve 200,000 impressions and a 5% conversion rate within a 4-week campaign.
- The campaign was structured into 2 clear phases:
- Phase 1: Awareness & Education
- Phase 2: Community Growth & Engagement
Focused on building Four.meme’s brand presence and generating 200K+ impressions.Enhanced engagement through minigames, AMAs, and airdrop campaigns to achieve over 5% conversion.
- Execution Strategy: Combining Branding With Performance Marketing
Followin executed a multi-channel, multi-format strategy to maximize reach and performance.
- Strong Brand Presence Through In-App Channels
Followin leveraged its own in-app ecosystem to target relevant crypto users directly. Key channels included:
- Project Page: Detailed introduction and highlights of Four.meme.
- Press Release & Featured News: Official coverage to build project credibility.
- Banner Ads & Keyword Placement: Premium placements across the Followin app.
These channels ensured Four.meme appeared throughout the user’s information discovery journey, effectively boosting brand visibility.
- Social Media Marketing + Viral Mechanics
Social media played a central role, with X (Twitter) and Telegram as the main distribution channels.
Followin executed:
- Viral-style posts to attract both Web3 users and meme enthusiasts.
- Community-driven mechanics such as share, retweet, and tag-a-friend to accelerate virality.
- Minigames and reward-focused campaigns tied to social actions, increasing participation and organic spread.
- Minigames & AMA Sessions: Driving Engagement and Building Community Trust
Minigames were essential in attracting participants and maintaining high engagement levels:
- Three minigames were deployed via Followin’s Rewards Center Campaigns, enabling easy participation and rewards.
- AMA Sessions with airdrop incentives helped strengthen community trust, address questions about Four.meme, and build transparency.
These tactics ensured Four.meme not only gained initial attention but also sustained long-term community involvement.
- Campaign Results: Exceeding All KPIs
Followin’s campaign not only met but significantly surpassed initial targets:
- 400K impressions - doubling the KPI of 200K+.
- Strong social reach achieved through X posts and community amplification.
- 18K interactions, showing users not only saw the content but actively engaged with it.
- Significant growth across social platforms, especially on X.
- Minigames and AMAs boosted engagement and strengthened community trust.
- Why the Strategy Worked: Key Drivers of Success
- Multi-channel penetration
Followin used a diverse set of channels-in-app features, social media, minigames, AMAs, and media coverage. This created continuous exposure and a strong viral loop.
- Organic community-driven engagement
Viral mechanics such as sharing, retweeting, and tagging friends helped boost organic reach without relying heavily on paid ads. The Web3 community engaged voluntarily, driven by the value Four.meme delivered.
- High engagement through minigames & AMAs
Minigames and AMAs kept users engaged consistently, helping Four.meme build a committed, enthusiastic community around the brand.
- Conclusion: A Successful Web3 Marketing Model - Simple, Efficient, and Scalable
The Followin x Four.meme campaign is a clear example that community growth and brand building on Web3 can be achieved effectively without a large budget. By applying viral mechanics, fostering genuine community engagement, and leveraging diverse marketing channels, the campaign not only hit but surpassed its KPIs.
Campaign Highlights
- KPI-breaking growth in impressions and interactions.
- A passionate community willing to trade, engage, and stay long-term.
- Optimized marketing spend with strong communication impact.
Through strong viral loops and a creative marketing strategy, Followin demonstrated that Web3 community building and branding can achieve exceptional results with smart, cost-efficient execution.
