There seem to be two separate discussions happening: unit of account at the cultural layer and mental accounting at the buyer layer
I agree with 6529 on the core point: NFTs are crypto-native assets and marketplaces should denominate them in the underlying chain token
But how buyers evaluate a purchase in ETH vs USD depends on long-term intent, ETH cost basis, trading success, risk tolerance etc.
Ask two people whether they would rather buy a Punk for 30 ETH ($110k) or 35 ETH ($80k) and you might get two different, rational answers

My actual real position
1. Cultural asset / art NFTs should be priced in the underlying chain token.
2. Utility cheap practical NFTs can be USD / intents / easy to use
3. The name is NFT, not digital collectibles/art etc

6529

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Coinbase Institutional says shifting market structure, not hype cycles, will shape crypto trading and adoption in 2026 as activity concentrates in a few key areas.

Coinbase says three areas will dominate the crypto market in 2026

According to ME News, on December 28th (UTC+8), Coinbob's hot address monitoring showed that the "alt short seller" transferred $2 million to Hyperliquid yesterday and then established a short position in ZEC around $446. The current position size is approximately $1.32 million, with an average price of $479, and the address is still adding to its position as of press time. This address had already liquidated its positions in MON, ZEC, and Trump before Christmas this week, and significantly closed out its short positions in ASTER, UNI, PUMP, and other cryptocurrencies...

The "fake short seller" returned to the short after the holiday to add to short positions, profiting from previously closed short positions in UNI, ZEC, etc. at low points.

作者：Hotcoin Research <img src="https://upload.techflowpost.com/upload/images/20251228/2025122820173588636991.png" style="height:718px; width:1280px...