Instagram has officially announced the launch of its first app specifically designed for television: IG for TV, allowing users to watch short videos (Reels) directly on the big screen. The service is currently being tested on Amazon Fire TV, with the possibility of expansion to more television platforms in the future.
Instagram TV version debuts, first appearing on Amazon Fire TV.
Meta's Instagram recently announced the official launch of its first "TV-only app," designed to allow users to watch Reels short videos on a large TV screen.
The app is currently launching first on Amazon's Fire TV platform. Instagram stated that this launch is a test, and it will be gradually expanded to other TV platforms based on user feedback, with the goal of reaching as many consumers as possible.
After logging in, you can personalize your recommendations, with content categorized by theme.
Instagram says users can log in to the TV version of the app, where the system will provide personalized video and audio recommendations based on their individual accounts.
The app also organizes videos into different "channels," such as comedy, sports, and lifestyle, allowing users to watch similar Reels consecutively. An Instagram spokesperson stated that this design aims to make the TV viewing experience closer to the usage habits of traditional video-sharing platforms.
The competition in short video platforms is becoming increasingly fierce, with Reels emerging as the core battleground.
Instagram is currently facing fierce competition from TikTok and YouTube, especially in the short video space. Reels have become one of the most important content formats on Instagram and Facebook, and the company has observed a continuous increase in the time users spend on Reels.
In some tests, Instagram even takes users directly to the Reels screen when they open the app, instead of the traditional photo and post feed, showing that the company is actively betting on this feature.
Scrolling through short videos makes you less intelligent, causes insomnia, and significantly weakens your self-control.
According to previous reports, a meta-analysis led by Griffith University in Australia indicated that repeated exposure to fast-paced, highly stimulating short video content may lead to users experiencing "lack of patience" and "decreased concentration" for slower-paced or sustained-focus activities (such as reading or problem-solving).
If short video platforms are used primarily before bedtime, it may disrupt melatonin secretion, affecting sleep quality and further weakening psychological adjustment abilities. I suggest consciously reducing the frequency of short video use to help maintain focus and overall well-being; this is a more sustainable and long-term approach.
This article, "Amazon Fire TV Early Access and Short Videos Appear on TV," first appeared on ABMedia, a ABMedia .
