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Many altcoins are falling or even going to zero, but some are still experiencing independent price increases. However, there's some truth to this. One major category of altcoins I've been watching that has shown independent price increases is South Korean projects. The atmosphere of widespread cryptocurrency trading in South Korea, the continued wealth effect of South Korean projects, and the fact that token issuance hasn't become saturated—South Korean retail investors still believe that long-term holding can still be profitable—have become a moat for South Korean projects. Let's examine what kind of projects can still rise even when the Altcoin market is constantly falling. Using this as an example... $TAKE
1/ First look at the trend
TGE doubled in just three days after its launch in August, rising from around 0.04 to over 0.08.
It didn't just drop sharply after that; instead, it rose steadily until it reached a high of 0.38 in early December.
The market is falling, but this stock is rising; this isn't a sign of market sentiment driving the price up.
2/ The project's strongest point isn't relying on issuing tokens to support the team, but rather on its established game trading business that has been operating in the Web2 world for many years.
Companies like ItemMania and ItemBay are inherently profitable; they thrive not only in bull markets but also in bear markets.
OVERTAKE is more like taking a mature business and rebuilding it from scratch with on-chain custody and USDC settlement. First, you have the business, then you have the token.
3/ TAKE's token logic is also very restrained. It doesn't rely on high APR to siphon off funds to survive. Instead, it clearly channels revenue from platform transaction fees back into the ecosystem. The core expectation of holding TAKE is not to gamble on narratives or hot topics, but to gamble on whether the platform's trading volume can continue to grow. This is basically the logic that holds true even in a bear market.
4/ Product implementation is not just talk.
The Marketplace officially launched in October, adding support for Path of Exile, Last Epoch, and MapleLand.
They also created a seller store system called TakeShop, and more importantly, it supports credit cards.
Web2 users don't need to be crypto enthusiasts to trade products directly; genuine demand is what truly matters.
5/ The launch timing was also very smart; they established liquidity and exposure from the very beginning.
Sui ecosystem DEX + Binance Alpha + MEXC + South Korean Coinone
South Korean users can directly use Korean Won to enter, so a 114% increase in the first three days is not surprising. With trading depth and domestic buying interest, the price naturally rises.
6/ The South Korean market itself is a plus.
OVERTAKE is a game item trading platform developed by a Korean team, and it's extremely familiar to Korean players. It doesn't educate the market; rather, it upgrades their existing needs into a safer and faster system. Combined with the fact that Korean retail investors are naturally more willing to invest in domestic projects, it's easier for OVERTAKE to carve out its own independent market trend.
7/ Finally, and realistically, its current pricing isn't outrageous; it's not targeting the PPT-based GameFi.
Instead, it's a real market that generates continuous transaction fees. When worthless imitations go to zero, people are more willing to buy things that can survive, make money, and expand. In short,
In a bear market for knock-offs, capital starts to focus on only one thing: whether you have cash flow and genuine demand. This is the core difference between knock-offs with zero value and those with real value.

OVERTAKE
@overtake_world
A look back at the year that shaped OVERTAKE. The journey continues.

Many counterfeit goods are falling or going to zero,
but some are still rising independently,
but this also has its own reasonable information.
(This part is typo.) ...
It's the real revenue value that can sustain it.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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