Circle made another big announcement today—Intuit and Circle have entered into a multi-year strategic partnership to integrate USDC stablecoin capabilities into TurboTax, QuickBooks, and Credit Karma, aiming to improve the cross-border payment, refund, and financial management experience. People outside the US might not be familiar with these names. But for those living and starting businesses in the US, these three products are practically indispensable. TurboTax is the undisputed leader in US tax software, holding approximately 60% of the self-service tax filing market share. In other words, 6 out of every 10 Americans who file their own taxes use TurboTax. I personally use it every year; it's a software product I pay for without fail. QuickBooks is the absolute standard for accounting software for small and medium-sized businesses in the US, with a market share exceeding 62%, and over 7 million businesses worldwide using it. Anyone who has done business in the US knows that QuickBooks is practically synonymous with "bookkeeping," just as Xerox was synonymous with photocopiers in its heyday. We use it ourselves. Credit Karma serves as a gateway for many Americans to manage their personal finances—linking credit cards, real estate, car loans, and various other loans to a single platform to view their net worth and credit score. Intuit acquired it in 2020 for $8.1 billion. Intuit (NASDAQ: INTU) is itself a US-listed fintech giant with a market capitalization exceeding $180 billion and approximately 100 million users worldwide. It is an infrastructure deeply embedded in the daily financial lives of Americans. So, what does the partnership between Circle and Intuit mean? Imagine: During tax season, using TurboTax, tax refunds arrive instantly in your USDC wallet, without waiting a week for ACH; SMEs use QuickBooks to pay overseas suppliers, eliminating the need for cumbersome and expensive third-party tools, and instead using USDC to make cross-border payments a one-click process; Credit Karma users can transfer idle funds to on-chain financial products with a single click. USDC is no longer just a trading medium on exchanges; it is truly embedded in Americans' tax filing, accounting, and financial management processes. Previously, USDC, as a medium, required exchanges like Coinbase and Binance as distribution channels. Now, with the imminent introduction of the Genius Act and the increasing integration of traditional finance and blockchain, we can clearly see a significant shift in Circle's channel strategy—not only starting with native Crypto users such as exchanges, but also beginning to expand into traditional financial channels. As Intuit is a fundamental infrastructure for the financial lives of American users, Circle's partnership with it is undoubtedly a huge milestone.