The Brazilian cryptocurrency market is showing signs of maturity in 2025 with a 43% increase in volume , an Medium investment exceeding $1,000, and a 108% increase in demand for low-risk products.
Cryptocurrency activity in Brazil expanded significantly in 2025, with total volume increasing by 43% year-on-year, while the Medium investment per user surpassed $1,000, according to a new report from the Mercado Bitcoin platform. The report , “Raio-X do Investidor em Ativos Digitais 2025,” shows that the Brazilian cryptocurrency market is no longer driven purely by speculation, but is increasingly shaped by structured investment and portfolio planning.
Data compiled from activity on Mercado Bitcoin, Latin America's largest cryptocurrency exchange, shows that the Medium investment per person reached approximately 5,700 Brazilian real, equivalent to over $1,000 USD. Notably, 18% of investors allocated Capital to more than one cryptocurrency asset, reflecting a growing trend towards diversification rather than betting on a single asset.
Bitcoin remains the most traded asset, followed by USD Peg stablecoins USDT, Ether, and Solana. Stablecoins have emerged as an important transit channel for both new and existing investors, recording three times the number of transactions compared to the previous year, as users seek lower volatility amid uncertain macroeconomic conditions.
The rise of low-risk products
Lower-risk crypto asset products accelerated significantly in 2025. Digital fixed-income products, known as Renda Fixa Digital (RFD) in the local market, recorded a 108% increase in investment volume, with Mercado Bitcoin distributing approximately $325 million to investors in 2025.
The demographic structure has also shifted significantly. The group of investors aged 24 and under recorded a 56% increase year-on-year. However, Mercado Bitcoin notes that demand has expanded across all age groups, including high net worth and institutional investors.
Regionally, southeastern and southern Brazil continue to dominate in terms of volume, led by São Paulo and Rio de Janeiro, while states in the Midwest and Northeast are increasing their presence as participation in crypto assets spreads geographically.
The market's maturity is further demonstrated by Itaú Asset Management, one of Brazil's leading asset management firms, recommending that investors allocate 1% to 3% of their portfolios to Bitcoin. In a research note, strategist Renato Eid describes Bitcoin as a distinct asset class with its own yield profile and potential hedging Vai due to its global and decentralized nature, despite experiencing significant price volatility throughout 2025.
