I'm ngl when I first saw Puffpaw - vape to earn sounded really goofy Their product actually helps people quite nicotine with crypto incentives and is the world's first smart vape They've been able to get to $1.3M MRR (Over $8M total revenue) selling these vapes through over 4000+ stores What's interesting is they are using crypto to essentially launch a consumer brand, and allowing users to get rewarded for usage Essentially helping offset some of the cost of buying the device This is in line with @santiagoroel's thesis of crypto supercharging normal businesses with better economics and tech If you think about behavior - rewarding people with crypto is a great way to drive behavioral change such as quitting nicotine or being healthier. Imagine your whoop device but you earn tokens if you hit a certain number of hours excercising And the thing is there are plenty of insurance companies who'd be willing to pay to improve their user's health. In South Africa the main insurance provider actually covers gym memberships for their clientele Consumer hardware has two great case studies of brands being bootstrapped through crypto - Puffpaw and Rekt We're finally entering the era of real businesses powered by crypto