According to a recent analysis report from Messari Research , Manta Pacific, an Ethereum Layer 2 scaling solution, is attempting to expand its ecosystem through an application-led growth strategy beyond infrastructure differentiation. Manta, a modular network based on the OP stack, is pursuing a differentiated strategy amidst the commoditization of the Layer 2 market, focusing on securing usability and monetization through incubation of its own consumer apps.
In August 2025, Manta Network transitioned from its traditional infrastructure-centric ecosystem design to an app-centric strategy. According to Mesari Research , this shift was driven by the need for a product adoption strategy based on real demand, rather than simply temporary incentives to drive user acquisition. At the heart of this shift are two consumer apps developed by Manta Labs: SuperFortune and Junk.Fun.
Super Fortune is an AI-powered InfoFi application that combines Chinese metaphysics with cryptocurrency market data. It features a highly repeatable and engaging interface, including daily fortune predictions, token and user compatibility assessments, and the "Whack the Villain" mini-game. The app generates revenue through subscription-based paid products like the Fortune Charm, QIAN Point recharge options, and Qi Purifier, a token burn feature. It generated $21,600 in revenue between November 20, 2025, and its annual revenue potential is estimated at over $310,000.
Meanwhile, Junk.Fun provides a gamified interface for clearing out low-value assets residing on the Solana network. Users earn credits by burning assets, which can be used to open boxes or participate in lotteries within the platform. Transaction fees and credit consumption generated during this process are the core revenue sources. Junk.Fun generated $60,000 in revenue in just six weeks of operation and projects annual revenue of over $460,000.
Manta Labs has made it clear that these application revenues will be returned to MANTA token holders. Unlike other Layer 2 projects, where economic value is difficult to explain solely through network fee revenue, Manta Labs is designed to directly contribute to the token economy through product adoption and revenue generation. Mesari Research also noted that this model enables a close value alignment between token holders and application users.
In a market where the distinction between Layer 2 networks is fading, Manta is meticulously designing its governance and revenue model, focusing on products that users can actually experience and consume, in addition to basic performance features like high-speed processing and low fees. As of December 14, 2025, according to L2BEAT, the total secured value (TVC) of Ethereum Layer 2 reached $38 billion. Amid this structural growth, Manta's strategy is aligned with securing users and revenue through the expansion of its app-centric ecosystem, while also promoting the long-term accumulation of value for the MANTA token.
This strategy, proven by Super Fortune and Junk.fun, is being validated by tangible user metrics and profitability. Additional applications to be incubated by Manta Labs in the future are expected to broaden the ecosystem's distribution surface and gradually expand the revenue base returned to token holders. Consequently, Manta's approach sets a new standard in Layer 2 competition and is gaining attention as a more sustainable token ecosystem model.
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