According to OregonLive, Nike quietly sold its digital products subsidiary, RTFKT (pronounced "Artifact"), in December 2025. RTFKT was acquired by Nike in 2021. RTFKT had previously announced the end of its Web3 service operations in January 2025, and the Nike Converse brand reported a 30% quarterly sales decline in December 2025. In a statement, Nike said the sale of RTFKT marks the next chapter for the company and its community, and that it will continue to invest in launching innovative products and experiences in physical, digital, and virtual environments, but did not disclose the specific buyer or the terms of the transaction.
Nike quietly sold its digital products subsidiary RTFKT in December 2025.
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