According to Foresight News , Steak 'n Shake, the American fast-food chain, announced this week that it has allocated $10 million to Bitcoin, officially adding BTC to the company's balance sheet. This move continues its crypto strategy of accepting Bitcoin payments at its stores across the United States over the past eight months. The company stated that this decision is part of what it calls a "self-reinforcing cycle": consumers using Bitcoin to pay drive sales growth, and the related revenue is then continuously reinvested into the company's Bitcoin Reserve (SBR), thereby funding operational investments such as ingredient upgrades and store renovations, without raising menu prices.
Steak'n Shake will accept Bitcoin payments at all its stores in the U.S. via the Lightning Network starting in May 2025, aiming to reduce credit card fees and attract a younger crypto user base.
