In 2025, amidst macroeconomic uncertainties and frequent shifts in the narrative of the crypto industry, asset selection capabilities became a crucial indicator of a trading platform's core competitiveness. Looking back on the year, Huobi HTX continued to evolve its asset listings and governance system, covering diverse sectors while building an asset ecosystem that combines wealth creation and liquidity through the initial launch of high-quality new assets and a rigorous screening mechanism.
Full-year asset data overview: broad coverage, high accuracy, and strong governance
According to the annual report , in 2025, Huobi HTX had more than 922,000 users participating in spot trading, with a total transaction volume of more than 1.9 trillion USDT, representing a year-on-year increase of nearly 30%; the annual grid trading volume increased by 97% year-on-year, and the grid funds deposited increased by 100% year-on-year.
In terms of new asset listings, Huobi HTX launched a total of 166 tokens in 2025, covering multiple core and emerging sectors including Layer 1/Layer 2, public chain ecosystems, MEME, AI, RWA, stablecoins, DeFi, and Perp DEX, resulting in a more balanced asset structure. Among these, 76 were initial public offerings, maintaining a leading position among mainstream exchanges. In terms of market performance, as many as 96 tokens saw gains exceeding 100% after listing, with the highest annual gain reaching 9500%. Huobi HTX's foresight in early asset discovery and narrative judgment is strongly evidenced by the data.
While continuously adding new tokens, Huobi HTX also strengthened its asset governance capabilities. Throughout 2025, a total of 241 tokens were delisted, primarily targeting assets with no long-term project progress, significantly decreased liquidity, or those no longer meeting the platform's trading standards. This ensured that the platform's overall asset pool maintained sufficient liquidity and tradability, providing users with a more stable and efficient trading environment.
Annual Asset Review: The initial public offering was not accidental, but the result of continuous strategy evolution.
Huobi HTX is committed to discovering high-quality assets with trending influence, community resonance, and long-term value potential. Looking back at 2025, Huobi HTX continued to focus on wealth creation, launching several phenomenal wealth-generating assets ahead of schedule, such as PIPPIN (95x), DONKEY (69x), M (42x), and TRUMP (10x). As Huobi HTX Global Advisor Justin Sun stated, the platform's listing standard is "hot"—" if it's hot, we list it; if it's not hot, we don't. " However, the logic behind this is not simply a single-point bet, but a systematic listing strategy built around narrative judgment, community consensus, liquidity verification, and deep cooperation.
Through in-depth collaboration with high-quality projects and a focus on value tokens and initial public offering (IPO) strategies, Huobi HTX has repeatedly predicted the emergence of "hot" projects, playing the role of a market pioneer. Many projects that launched on Huobi HTX were subsequently listed on leading platforms such as Binance, allowing Huobi HTX users not only to buy at low prices but also to enjoy the significant cross-platform premium benefits brought about by the asset's journey from early discovery to mainstream acceptance.
1. Prioritize grand narratives: Secure your initial position before mainstream sentiment takes hold.
In 2025, political narratives and macro-level topics entered the crypto market on a large scale for the first time, and Huobi HTX achieved a key leading position in this field.
In January, Huobi HTX launched Trump as its first asset on the entire network. This asset was personally announced by Trump himself on Truth Social as the "official meme coin," and its launch quickly ignited market sentiment, with its price increasing by up to 10 times, becoming one of the most traded and user-engaged phenomenal assets of the year.
In May, Huobi HTX once again took the lead in the industry by launching the first USD1 stablecoin issued by World Liberty Financial (WLFI), a project associated with the Trump family, on the entire network. In September, it launched its governance token WLFI , becoming the world's first mainstream exchange to deeply recognize and systematically expand this ecosystem, introducing a new political and financial narrative model to the industry.
2. Resonance between Community Sentiment and Ecological Cycles: Precisely Capturing the BSC Ecosystem and CZ Influence Narrative
Throughout the rapid evolution of the BSC ecosystem, Huobi HTX has consistently maintained close tracking of community sentiment and core narratives, achieving multiple high-accuracy deployments in 2025.
In March, following the narrative of CZ's influence and Middle Eastern capital injection into Binance, Huobi HTX listed TST and MUBARAK , both of which doubled in price after listing. Subsequently, BANANAS31 and DONKEY , which had extremely high community popularity, were listed, achieving astonishing increases of 13 times and 69 times respectively. In July, M became one of the strongest assets on BSC with a 42-fold increase. In October, Huobi HTX launched GIGGLE , which increased fourfold after listing on Huobi HTX and was listed on Binance spot two weeks later, once again validating the "first-launch effect" of Huobi HTX.
During the same period, Huobi HTX also became the world's first centralized exchange to support Chinese Meme spot trading, took the lead in launching "Binance Life", and completed the upgrade of the Chinese trading pair spot system ahead of Binance at the system level, completing the market positioning 87 days ahead of schedule.
3. Proactive Planning for a New Narrative: Early Coverage of AI Agents, DEFAI, and the Payment Sector
Just before the AI Agent and DEFAI concepts truly took off, Huobi HTX had already completed a deep strategic deployment. PIPPIN, launched in January, experienced explosive growth after November, with a peak annual increase of 95 times, becoming one of the most representative wealth-generating assets in the AI Agent sector. Simultaneously, Huobi HTX achieved comprehensive early coverage of DEFAI and AI Agent projects such as GRIFFAIN, HAT, AI16Z, and SWARMS, with most assets achieving significant gains after listing, validating Huobi HTX's ability to anticipate emerging technology narratives.
In addition, Huobi HTX took the lead in completing a full coverage of the emerging X402 track, launching the leading BASE chain project PING and the leading Solana chain X402 project PAYAI. After Coinbase launched the X402 V2 version, it achieved a phase of doubling in value, becoming the only trading platform that supports the trading of core assets in this track.
4. Continue to focus on long-term value: Perp DEX derivatives infrastructure
In addition to the high-profile narratives pursued by the market, Huobi HTX also focuses on the practical application track driven by technology.
In September, Perp DEX (perpetual contract exchange) became the focus of the market, and Huobi HTX quickly secured its position in the cutting-edge infrastructure. ASTER, as a benchmark project of Perp DEX on the BSC chain, was listed on Binance spot within a week after its initial launch on Huobi HTX, and its price increased by 3 times within Huobi HTX; AVNT, a key project in the Base ecosystem, also performed strongly after its listing on Huobi HTX, bringing users a high return of 14 times.
Looking ahead to 2026: Value recovery, discovering potential assets, and continuing the "first-launch" strategy.
Entering 2026, with institutional funds dominating and the market gradually maturing, Huobi HTX will further strengthen its strategy of "value return and discovering potential assets." In the future, Huobi HTX will prioritize listing assets with real income anchoring, compliance, and sustainable business models. For VC coins with high FDV and low circulation, as well as meme projects with no real application and purely sentiment-driven themes, the strictest access review in history will be implemented to effectively protect user asset security.
Huobi HTX has completely shifted from a traffic-driven to a value-driven model, focusing solely on allocating high-quality assets to users. Based on three key selection criteria—"real income anchoring, strong compliance, and sustainable models"—Huobi HTX is strategically investing in four high-certainty sectors: RWA and tokenized assets, prediction markets, revenue-verifiable Perp DEX and derivatives infrastructure, and mobile-first PayFi and super DApps.
With a long-term perspective, Huobi HTX is building a secure, transparent, and sustainable asset ecosystem to provide global users with a more reliable value discovery platform.
Regarding Huobi HTX
Founded in 2013, Huobi HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem over the past 12 years, encompassing digital asset trading, financial derivatives, research, investment, incubation, and other businesses.
Huobi HTX, as a leading global Web3 portal, adheres to the development strategy of global expansion, ecosystem prosperity, wealth effect, and security and compliance, providing comprehensive, safe and reliable value and services to virtual currency enthusiasts around the world.
For more information about Huobi HTX, please visit https://www.htx.com/ or HTX Square , and follow us on X , Telegram , and Discord . For further inquiries, please contact glo-media@htx-inc.com .
